Communication about Purchase Desires between Children and Their Parents in Croatia
Vanesa Varga,
Mateja Plenković,
Marina Merkaš
Abstract:The main aim of this study is to describe the communication between children and parents about children’s desired purchases of items in Croatia. Online focus groups were conducted with children ages 11 to 15, and their parents, using a pre-prepared list of questions. The constant comparative method was applied, and the data were coded thematically, meaning data were organized into groups or codes on the basis of repeating keywords in the transcripts. The analysis shows children mostly ask their parents for clo… Show more
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