Communicating sustainability across the hierarchy of the organisation: a framework for the Indian ITeS sector

Abstract

In today's world of resource scarcity the concept of sustainable development or sustainability is being inculcated in the national-level decisionand policy-making, though we have miles to go. Recently published report of India on Millennium Development Goals (MDG) warrants this condition. The reasons behind this moderate progress may be many. One of the possible reasons may be the unawareness or poor knowledge of the employees especially the front-end employees about sustainability aspect, be it private sector or public sector or fully government sector. Keeping this concept at the centre, this paper argues about the significance of making employees aware about sustainability practices across entire functional hierarchy. Methodology used is causal analysis and mathematical formulation approach. Paper concludes with a conceptual framework which encourages the spread of sustainable awareness across functional hierarchy. The peculiarity of this framework is that advocates about linkage with the employees' appraisal system for greater success.