Communicating organic food quality in China: Consumer perceptions of organic products and the effect of environmental value priming

Loebnitz, Natascha; Aschemann‐Witzel, Jessica

doi:10.1016/j.foodqual.2016.02.003

Cited by 58 publications

(53 citation statements)

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“…It has been argued that this reflects a decreasing marginal effect of additional, consistent cues to quality . Consumers also use organic labels as a cue to product quality (e.g., Hemmerling et al, 2013;Loebnitz & Aschemann-Witzel, 2016;Marian & Thøgersen, 2013), which suggests that consumers should be less sensitive to the COO when choosing between organic and conventional food products (e.g., Lazzarini et al, 2017;Schjøll, 2017).…”

Section: Introductionmentioning

confidence: 99%

Consumers' evaluation of imported organic food products: The role of geographical distance

2018

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Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers' preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers' COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed a preference for geographically close countries as origin for imported organic products. The main reason for this preference is the perceived negative environmental impact of transportation, followed by trust in the country and general country image. Implications for exporters of organic food products are discussed, underlining the importance of building trust and supporting a positive country image, especially in geographically close export markets.

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Section: Introductionmentioning

confidence: 99%

Consumers' evaluation of imported organic food products: The role of geographical distance

2018

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“…Although the questionnaire did not include a specific question on labels, there is evidence that consumers in China are paying increasing attention to certified foods (Liu et al, ; Shijiu, Yingjun, & Chen, ). A recent study on perceptions of organic food quality in China indicated that consumers immediately related organic products to high prices rather than superior quality, and the authors suggested that further actions were needed to strengthen the communication between producers and consumers (Loebnitz & Aschemann‐Witzel, ). Using labels with clear messages would be an effective strategy to help consumers make better and informed choices.…”

Section: Discussionmentioning

confidence: 99%

Perceptions of food quality: Evidence from a survey in Shanghai

Hansstein

Wang

Liu

2017

Int J Consumer Studies

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Recent food scandals in China significantly decreased the level of consumer trust toward the food chain, and, at the same time, increased the demand for food quality and safety. This paper investigated perceptions and determinants of food quality among a sample of households in Shanghai.Survey questionnaires were collected between June and December 2014, and a total of 509 interviews were completed. Questions asked about food purchasing behaviours, dietary habits, and the importance of food quality when food shopping. Socio-demographic and socio-economic variables were also collected. We used ordered logit regressions to investigate the most significant factors associated with food quality. We found that respondents who frequently bought vegetables were 31% more likely to look for quality attributes (p < .1) and respondents who often bought rice 28% more (p < .01). Branding was also positively associated with the demand for food quality. In particular, consumers considering brand an important element were 25% more likely to believe that the product was of high quality (p < .05). Among socio-economic variables, higher income and education were significantly associated with food quality demand. Our results indicated that consumers in Shanghai paid increasing attention to food quality, and they especially associated it with traditional foods and brand. We suggested that policy makers and stakeholders in the food chain should strengthen food quality certification systems, and help consumers make better and more informed choices. K E Y W O R D Sconsumer behaviour, dietary habits, food quality, Shanghai, socio-economic status

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“…These factors include: environmental pollution; pesticide contaminations; the desirability of maintaining good health for the population of both farmers and consumers; the need to produce safe and nutritious food for the world's most populous nation; the goal of raising farm incomes; the excesses and eco-blowback of the so called "Green Revolution"; the desire to keep farmers on the land and stymie the drift of the workers to the cities; the bad press and image of China-produced food in both the local and the international market; and so called "green barriers" to China produced food in international trade [12,21].…”

Section: Benefits Of Green Food Marketing Conceptmentioning

confidence: 99%

“…Others have argued high purchasing convenience tends to more likely bring green food consumption [21]. Certainly, a good green food selling channel is an important reason for green food consumption.…”

Section: Promotionmentioning

confidence: 99%

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Analysis of Organic and Green Food Production and Consumption Trends in China

Bekele¹,

Zhou²,

Kidane³

et al. 2017

AJTAB

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Abstract:The main objective of this review is to analyze the trends of organic and green food production and consumption in China. The organic and green food industry in China has experienced rapid development during the past decade. This development is incited by increase in disposable income, healthy consciousness of the society, consumer knowledge, promotion campaign and environmental concerns. However, the primary incentive for the development of the organic food market in China remains the export. Consequently, the consumption of organic products in the local market is low. High production costs, limited governmental subsidies, lengthy certification process and the belief that organic movement is a fashion introduced from foreign countries are the major impediments of organic food producers to survive in China.

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Communicating organic food quality in China: Consumer perceptions of organic products and the effect of environmental value priming

Cited by 58 publications

References 45 publications

Consumers' evaluation of imported organic food products: The role of geographical distance

Consumers' evaluation of imported organic food products: The role of geographical distance

Perceptions of food quality: Evidence from a survey in Shanghai

Analysis of Organic and Green Food Production and Consumption Trends in China

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