Communicating Mission: An Analysis of Academic Library Web Sites

Academic Library Mission Statements, Web Sites, and Communicating Purpose

“…Kuchi's (2006) study of the placement of mission statements on academic library web sites remains the only study of its kind to date that offers any specific data on the subject. Kuchi, who collected her data in the spring of 2004, examined 111 ARL academic library web sites by browsing each site's homepage for direct and indirect paths to the mission statement and, in most cases, when paths were not immediately visible, used the site's search engine.…”

“…Surprisingly, however, there is little published research about placement of mission statements on library web sites. Kuchi's (2006) analysis of academic library web sites and mission statements is so far the only study to investigate this crucial research problem. Conducted in 2004, the study found that, of 111 ARL libraries included in the original sample, only 87 (78%) of them offered an accessible mission statement on their web site.…”

“…The online availability of a well-crafted mission statement is therefore crucial. This analysis of the web sites of 113 ARL academic libraries-an update of Kuchi's (2006) study-considers the inclusion (availability) and placement (accessibility) of mission statements on library web sites and provides insights into the academic library's use of such statements for communicating mission and purpose to different stakeholders.…”

Development of a Service Framework for Library Users from Customer Relationship Management Perspective

“…A Libweb opens the collections and services (Hazard, 2003) to users, and is used as a powerful communication channel (Kuchi, 2006). It is also one of the most important communication channels between the library and its users in the digital environment.…”

A Conceptual Framework of Library Reader Service from Customer Relationship Management Perspective

“…The "Site" transforms a web required to evaluate how well the website"s presentation has complied with the presetting functional requirements. Library website (Libweb) is the virtual front doors to collections and services [71], and as a powerful communication channel [72]. Libweb is one of the most important communication channels between library and readers in the digital environment.…”