Communicating Corporate Social Responsibility in the post mandate period: Evidence from India

Mitra, Nayan; Akhtar, Asif; Gupta, Ananda Das

doi:10.1186/s40991-018-0033-4

Cited by 21 publications

(24 citation statements)

References 51 publications

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“…As the MVP had been started in 2011 without Bayer CropScience's strategic core business, it was possible to make it subject to section 135 of the 2013 Indian Companies Act. This regulation requires large companies operating in India to spend at least 2% of their average pretax net profit over the three preceding financial years on CSR activities (Gatti et al 2018;Mitra et al 2018;Osuji and Obibuako 2016, p. 342). Projects supporting the company's business objectives do not qualify as relevant CSR activities ("Non-Strategic CSR restriction").…”

Section: Bayer Crop Science Mvp: Background and Goalsmentioning

confidence: 99%

Multinational companies: can they foster well-being in the eyes of the poor? Results from an empirical case study

Strotmann¹,

Volkert²,

Schmidt³

2019

Int J Corporate Soc Responsibility

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Corporate Social Responsibility (CSR) is supposed to benefit corporations but as well to foster the well-being of individuals, communities and society. However, there is still a lack of reliable evaluation results of CSR's effectiveness and efficiency. In addition, development researchers complain that, despite CSR's claim and implicit hypothesis of mutually beneficial impacts, business studies, notably when addressing CSR impacts on the poor, do not sufficiently understand and take account of well-being effects in the eyes of the poor. The paper at hand empirically analyses the effects of a CSR strategy on the reported well-being of poor villagers in rural India. For the case of the Bayer Crop Science Model Village Project (MVP) and based upon quantitative data from a panel survey of about 2300 villagers living in some 1000 households, both descriptive analyses and multivariate analyses in this paper indicate that the activities initiated within the Model Village Project have c. p. contributed to a significant improvement of the villagers' reported well-being from 2011 until 2014. This is confirmed firstly by comparing the well-being development in two model villages in which Bayer undertook a variety of initiatives with the corresponding well-being development in two control villages in which no activities were started. Secondly, this conclusion is also underlined by comparisons of reported well-being changes of MVP participants and non-participants within the model villages.

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Section: Bayer Crop Science Mvp: Background and Goalsmentioning

confidence: 99%

Multinational companies: can they foster well-being in the eyes of the poor? Results from an empirical case study

Strotmann¹,

Volkert²,

Schmidt³

2019

Int J Corporate Soc Responsibility

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“…India, on the other hand, came into the limelight in the area of CSR with its recently amended Companies Act of 2013 that has mandated the CSR reporting for their large, stable companies having a net worth of (Indian Rupee) INR 5 billion or more, or a turnover of INR 10 billion or more, or a net profit of INR 50 million or more during any financial year. This has transited CSR from a philanthropic and/ or voluntary perspective to a more structured, objective and measurable format for these Corporations (Mitra, Akhtar, & Gupta, 2018). This Act is slated to affect over 16,300 companies with an estimated flow of approximately INR 200 billion annually into the economy every year; thus shaking the foundation of business and society at the same time, affecting the country at a multi-stakeholder level (Mitra & Schmidpeter, 2017).…”

Section: Introductionmentioning

confidence: 99%

Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India

Mitra¹

2021

Int J Corporate Soc Responsibility

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Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/ or mandated CSR. India, in recent times came into the limelight with its mandated CSR policy that was incorporated into its Companies Act 2013, which became operational from the financial year 2014 - 2015. Mandated CSR is thus a new area of study that is based on the philosophy that ‘CSR should contribute to the national agenda in emerging economies,’ under some statutory guidelines as laid down by the Government.But, business houses, do look for maximising its profit. Profit can be financial and/ or non-financial. If not money, then at least the effort must be compensated with reputation, image, that helps in brand building! And, to have this as an objective, their efforts should be strategic! But, does all strategies work? With these questions and conceptual thinking, this empirical research aims to identify the key aspects of Strategic Management, CSR and Firm Performance and establish relationship between them; apart from developing a valid and reliable scale to do so. This is indeed one of the first researches and documentations done among the large Indian firms in India immediately in the post mandate period and thus forms a base for understanding the CSR dynamics in the years to come.

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“…This research also recommends that the community needs to understand their role in collaboration with companies to create sustainable lives, one of which is through dialogic communication. Furthermore, previous research conducted by [6] CSR Communication objectives is important, hence, indicating desired audience outcomes; e.g. raising awareness, awareness, participation and / or changes in individual behavior.…”

Section: Introductionmentioning

confidence: 99%

Corporate Communication Management Through The Corporate Social Responsibility Program In Developing Image And Reputation Of The Company

Fatmawati¹,

Ruliana²,

Ernungtyas³

et al. 2020

Proceedings of the Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West

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The purpose of this research is to obtain information and clarity of corporate communication management models through CSR programs in building a corporate image. The concept of this research is based on Dowling Model Reputation Management Communication. This study was designed using a mix method that is a research approach that combines or associates qualitative and quantitative forms (Creswell, 2009). This study also combines explanatory research with descriptive research and testing of hypotheses. This research method uses a survey method with a multi-analysis approach that is descriptive analysis to see respondents' perceptions of corporate communication management through CSR programs in enhancing company image. Data collection is done through participant observation, in-depth interviews, document searches, literature and web site pages to obtain information and data related to research. Data analysis technique used structural equation model (SEM) analysis to determine the effect of corporate communication management variables through CSR programs on the company's image and reputation. The results showed that there was an effect of corporate communication management simultaneously on the company's image and reputation.

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Communicating Corporate Social Responsibility in the post mandate period: Evidence from India

Cited by 21 publications

References 51 publications

Multinational companies: can they foster well-being in the eyes of the poor? Results from an empirical case study

Multinational companies: can they foster well-being in the eyes of the poor? Results from an empirical case study

Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India

Corporate Communication Management Through The Corporate Social Responsibility Program In Developing Image And Reputation Of The Company

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