Abstract:This study investigated the effectiveness of climate change risk communication in terms of its theoretical potential to stimulate recipients’ awareness and behavioral change. We selected the summary for policy makers (SPM) of the most recent Intergovernmental Panel on Climate Change (IPCC) report in order to conduct a content analysis; the extended parallel process model and construal level theory served as conceptual lenses to perform the analysis. Specifically, we evaluated to what extent the SPM included in… Show more
“…The perception of environmental quality issues depends on many factors, both social and individual characteristics of people. The importance of ecological education and shaping pro-ecological attitudes are emphasized [54,[64][65][66][67][68]. Similar relationships have been identified in studies conducted in southeastern Poland.…”
Limiting CO2 emissions has been adopted as a contemporary challenge and introduced into numerous global and regional policies. The measures taken to reduce greenhouse gas emissions largely relate to the decarbonization of the economy. Changes in the Polish energy sector are a huge challenge because the energy mix is dominated by the energy derived from coal combustion. Decarbonizing the energy sector will require significant financial resources. Therefore, several questions arise: What is the social attitude to the planned changes? How do residents treat the issue of greenhouse gases? Do they perceive the relationship between energy production and the quality of the natural environment? What are their expectations regarding the transformation of the energy sector? The aim of this study was to identify the opinion of the inhabitants of southeastern Poland on changes in the energy sector and its impact on the quality of the natural environment. The study was conducted at the turn of 2020 and 2021. The survey was partial and carried out using the CAWI (Computer Assisted Web Interview) method; 1539 questionnaire forms were filled in and the sample was randomly selected. The study confirms the following research hypotheses: 1. There is social support for the view that climate change is currently one of the greatest threats to modern civilization. 2. There is a social belief that the quality of the natural environment in southeastern Poland is good compared to other regions of Poland and Europe. 3. Increasing the share of energy based on renewable energy sources is socially expected. 4. There is a social expectation of nuclear energy. It can therefore be concluded that the surveyed community accepts the direction of changes in the energy sector.
“…The perception of environmental quality issues depends on many factors, both social and individual characteristics of people. The importance of ecological education and shaping pro-ecological attitudes are emphasized [54,[64][65][66][67][68]. Similar relationships have been identified in studies conducted in southeastern Poland.…”
Limiting CO2 emissions has been adopted as a contemporary challenge and introduced into numerous global and regional policies. The measures taken to reduce greenhouse gas emissions largely relate to the decarbonization of the economy. Changes in the Polish energy sector are a huge challenge because the energy mix is dominated by the energy derived from coal combustion. Decarbonizing the energy sector will require significant financial resources. Therefore, several questions arise: What is the social attitude to the planned changes? How do residents treat the issue of greenhouse gases? Do they perceive the relationship between energy production and the quality of the natural environment? What are their expectations regarding the transformation of the energy sector? The aim of this study was to identify the opinion of the inhabitants of southeastern Poland on changes in the energy sector and its impact on the quality of the natural environment. The study was conducted at the turn of 2020 and 2021. The survey was partial and carried out using the CAWI (Computer Assisted Web Interview) method; 1539 questionnaire forms were filled in and the sample was randomly selected. The study confirms the following research hypotheses: 1. There is social support for the view that climate change is currently one of the greatest threats to modern civilization. 2. There is a social belief that the quality of the natural environment in southeastern Poland is good compared to other regions of Poland and Europe. 3. Increasing the share of energy based on renewable energy sources is socially expected. 4. There is a social expectation of nuclear energy. It can therefore be concluded that the surveyed community accepts the direction of changes in the energy sector.
“…While a combination of threat and efficacy beliefs appears to increase the likelihood that a person will take actions to address climate change, there is clear evidence that a balance between threat and efficacy has not been achieved in climate change communications to date. Analysis of the Summary for Policymakers (SPM) of the Synthesis Report (SYR) of the IPCC Fifth Assessment Report (AR5) has shown that threat information occurred much more frequently than efficacy-based information, with the latter tending to feature later on in the document (Poortvliet et al 2020). Efficacy content that was included in the SPM tended to refer to actions yet to be taken, rather than evidence of past successes.…”
Section: Why Climate Communicators Must Address Efficacy Nowmentioning
The Intergovernmental Panel on Climate Change (IPCC) adopts a solution-oriented approach to communicating climate change, but does not advocate any specific mitigation or adaptation options. While this helps to maintain a neutral stance in relation to policy advocacy, this approach may also create reluctance amongst IPCC scientists to communicate affective information about climate change, which could help to facilitate behavioural and societal transitions to manage climate risks. Research from the social sciences demonstrates that communications can influence cognitive, affective, and behavioural engagement with climate change. Specifically, there is ample evidence that people’s sense of ‘efficacy’ — beliefs about personal or collective capacity to respond, and effectiveness of responses — must be appealed to sufficiently alongside communication about the threats posed by climate change, to help facilitate mitigation and adaptation responses. This essay draws on a range of research findings to argue that the IPCC’s scientists and communications personnel can nurture efficacy beliefs about climate change, without compromising on values of policy neutrality, or undermining public trust. Specifically, the essay draws on communications strategies related to vicarious learning, mastery experiences, highlighting success stories, and use of language and imagery, which have been shown to increase efficacy. The essay has implications for how IPCC scientists and the organisation as a whole engages with a range of audiences, and suggestions also have relevance for other communicators of climate change, such as governments, academics, journalists, health professionals, community leaders, and creative practitioners.
“…These websites were highlighting that the service were not only eco-friendly but could also have a severe impact in favor of the environ ment. In order to explain these arguments, different sections, or even blog posts, wer The current study is inspired by previous papers [1,10,33,50] that are related to sustainability studies and employed content analysis [51][52][53]. The current research is highlighting the need for a better understanding of the green practices and how this green tradition is communicated through the green hosting companies in the era of big data, during which there is an urgent need for sustainable development and a reduction of the energy consumption used for the IT services.…”
Section: Green Hosting As An Important Part Of the Servicesmentioning
While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services.
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