“…This principle and practice of development journalism is supposed to be grounded in the communal values that characterize Third World cultures: ''family above self, community above individual, constructive engagement as opposed to confrontation'' (Wong, 2004, p. 27). Moemeka (1998) identified the communal dimensions of communication in Africa to include religion as a way of life, respect for elders, supremacy of the community, and the utility of the individual. Against this backdrop, one can appreciate the ethical dilemma that journalists from these cultures face when confronted with the conflict of loyalties between the prescribed standards of the Western professional journalistic ethos (values of objectivity, conflict as news, competition, and sensationalism) and the prevailing cultural norms of face-saving, deferring to authority, and protecting the interest of the community.…”