Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

Bronkhorst, Jeroen; Schaveling, Jaap; Janssen, Marijn

doi:10.1080/10580530.2019.1587575

Cited by 4 publications

(4 citation statements)

References 26 publications

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“…In this vein, following Carr's (2003Carr's ( , 2004 seminal contributions and subsequent literature on the commoditization of information technology (IT; e.g. Abonamah et al, 2021;Bronkhorst et al, 2019;Neirotti & Paolucci, 2007), AI may increasingly turn convergent thinking into a kind of 'commodity', providing less (strategic) differentiation between users.…”

Section: The Individual Levelmentioning

confidence: 99%

Creativity and artificial intelligence: A multilevel perspective

Grilli,

Pedota

2024

Creat Innov Manage

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Artificial intelligence is likely to revolutionize multiple aspects of organizational creativity. Through a multilevel theoretical lens, the present paper reviews the extant body of knowledge on creativity at individual, team and organizational levels, and draws a series of propositions on how the implementation of artificial intelligence may affect each level. Spanning cognitive, behavioural and psychological domains, our propositions aim at directing future research efforts on important creativity‐related areas likely to be affected by artificial intelligence, including the trade‐off between convergent and divergent thinking, the distribution of skills within groups, and the absorptive capacity of organizations.

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Section: The Individual Levelmentioning

confidence: 99%

Creativity and artificial intelligence: A multilevel perspective

Grilli,

Pedota

2024

Creat Innov Manage

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“…According to Rahi (2017), technological innovation can help a company that is attempting to take on a well-established competitor and can also have an impact on the competitive advantage or industry structure. Therefore, widespread technology adoption could be an important part of the structure of an industry; technological innovation can give a business a competitive advantage or even boost the profitability of all companies in the industry (Bronkhorst et al, 2019). Any company that hopes to prosper must be able to compete with other companies both locally and globally.…”

Section: Technological Innovationmentioning

confidence: 99%

Innovation Strategies and Performance of Tea Firms: A Case Study of James Finlay (Kenya) Limited

Cheruiyot,

Litunya

2024

JBSM

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Purpose: A business must endeavor to achieve a certain level of economic gain and at the same time improve organizational performance to be able to compete with similar players in the industry. An innovative approach is guaranteed to have a positive and huge influence on realization of organizational improvement. An innovation strategy helps the leadership of an organization to come up with systems that can match their competitive needs. This study purposed to investigate the influence that innovation strategies have on the performance of Tea firms in Kenya. The study aimed to assess the following specific research objectives; to determine the influence of process innovation strategies on the performance of James Finlay Kenya Limited; to establish the influence of product innovation strategies on the performance of James Finlay Kenya Limited; to establish the influence of technological innovation strategies on the performance of James Finlay Kenya Limited; to determine the influence of market innovation strategies on the performance of James Finlay Kenya Limited. Methodology: The study used descriptive research design in tandem with correlational research design. The management, senior and junior staff of four departments at James Finlay (Kenya) Limited that are a total of 150 staff members formed the population size for this study while the sample size was a total of 109 staff. Primary data was collected using a questionnaire. SPSS software was then used to analyze the data because it was appropriate and easy to use in analyzing the responses submitted by respondents. Descriptive and inferential statistics models were used in the research for data analysis and the findings were presented through tables and figures. Findings: The study ascertained the existence of a positive relationship between innovation strategies and the performance of tea firms in Kenya. Innovation strategies account for 77.4% of the total variance in the tea firms’ performance. Since innovation strategies account for such a huge percentage of the tea firm performance in Kenya, it was recommended that tea firms should utilize Process Innovation, Product Innovation, Technological Innovation, and Market Innovation Strategies in their operations, since this would assure their performance up to 77.4%. Unique contribution to theory, practice and policy: The study thus recommended that tea firms should employ these strategies to ensure their overall improved performance.

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“…pricing method) (Norman and Verganti, 2014; OECD Oslo Manual, 2005). This paper examines product innovation, given its significance for firms’ business performance and renewal (Bronkhorst et al. , 2019; Dougherty, 1992) hence survival.…”

Section: Innovation and Gender Diversitymentioning

confidence: 99%

“…A new or significantly improved offering, in other words, a product innovation (OECD Oslo Manual, 2005) can birth new firms, even rejuvenate old ones (Dougherty, 1992). Researchers have established product innovation as a driver of firm performance, such as in terms of growth, profitability and market share (Bronkhorst et al. , 2019; Hua and Wemmerlöv, 2006).…”

Section: Introductionmentioning

confidence: 99%

“Goldilocks” gender mix for maximal innovation likelihood at Indian firms

Kumar

Alok

Banerjee

2021

SAJBS

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PurposeGender diversity is known to trigger creative and relationship conflicts alike, the former a boon for innovation and the latter a bane. This study aims to explore the possibility of a gender mix that is “just right” for balancing the intensities of varied forms of conflict to boost innovation in firms in India. Specifically, this paper investigated the presence of an optimal level of women as a percentage of the firm’s full-time permanent employees (Percent-Women) that maximized the firm’s likelihood of product innovation (Product–Innovation–Likelihood).Design/methodology/approachLogistic regression analyses of firm-level data of Indian establishments of varied sizes and industries from World Bank Enterprise Surveys 2014 was performed. Instrumental variable addressed the potential endogeneity of Percent-Women.FindingsThe analysis demonstrated an inverted U-shaped relationship between Product–Innovation–Likelihood and Percent-Women. Product–Innovation–Likelihood peaked when Percent-Women lay between 35% and 58%, i.e. when the firm was gender-balanced or close to it.Practical implicationsThe finding of an optimal level of female inclusion presents to firms a defined target of gender mix to be achieved, failing to which they may be limiting their innovation potential. It compels firms to view gender diversity as a business imperative with definite implications for their long-term performance.Social implicationsFor India, the demonstrated relationship between workplace gender diversity and innovation brings additional reason and urgency to public initiatives, such as female literacy, for boosting female economic engagement. Innovation can power the next stage of the Indian growth story by engaging the heretofore insufficiently tapped female worker.Originality/valueBy demonstrating an optimal degree of female inclusion at which innovation potential peaks, the study reconciled opposing theories of diversity-driven conflicts and went beyond the commonly observed simple linear relationship between female inclusion and innovation. Further, the paper focused on India, a major developing economy with a vast female populace and growing innovation ambitions but scarcely researched for gender diversity’s role in innovation.

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Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

Cited by 4 publications

References 26 publications

Creativity and artificial intelligence: A multilevel perspective

Creativity and artificial intelligence: A multilevel perspective

Innovation Strategies and Performance of Tea Firms: A Case Study of James Finlay (Kenya) Limited

“Goldilocks” gender mix for maximal innovation likelihood at Indian firms

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