Committed or contingent? The retailer’s information acquisition and sharing strategies when confronting manufacturer encroachment

Information and selling mode strategies in a supply chain with an outsourced private label product

“…The market size is assumed to be 1, and each consumer has a unit demand of a product, a common assumption in the literature (McWilliams, 2012;Yang et al, 2017). The consumer's expected net utility of purchasing Product i is U i = θ q i − p i , where i = 1, 2, as in previous studies (Guan et al, 2019;Xiao et al, 2020;Hu et al, 2021), where θ is a random variable capturing the consumer's private heterogeneous quality preference. The market consists of two types of consumers (T = {H, L}): Type H consumers (T = H) with higher preference levels, uniformly distributed in the range [1,2], and Type L consumers (T = L) with lower preference levels, uniformly distributed in the range [0, 1].…”

“…In their exploration, Xiao et al (2020) investigate how a manufacturer's decisions to improve product quality are linked to a retailer's strategy for information acquisition, considering the effects of different decision-timing scenarios on equilibrium outcomes. They also analyze the relationship between a retailer's incentives for information acquisition, sharing, and product quality investment as studied by Xiao et al (2020) and Hu et al (2021). Huang et al (2021) further investigate the interaction between a retailer's information acquisition and a manufacturer's advertising strategy, particularly in the context of manufacturer encroachment.…”

Manufacturer encroachment strategies and decision timing considering the product traceability preferences under e‐commerce

“…Most studies on product traceability have focused on the construction of traceability systems (Corallo et al, 2020; Ferrandez‐Pastor et al, 2022; Sezer et al, 2022; Zhang, Liu, et al, 2021; Zhang, Song, et al, 2021), the impact of blockchain traceability technologies (Dong et al, 2022; Mangla et al, 2021; Stranieri et al, 2021), sustainable management of supply chain on blockchain traceability technology (Kshetri, 2021; Saberi et al, 2019; Tsolakis et al, 2021), and trust mechanisms (Cao et al, 2021; Hu, Huang, et al, 2021; Hu, Sun, et al, 2021; Wang et al, 2023). In addition, another important element regarding product traceability is the study of traceability levels, which is mainly determined by the quantity and quality of traceability information (Asioli et al, 2014; Dai et al, 2014).…”

“…There are differences in the focus of research on manufacturer invasion, with some studies focusing on commodity brand effects, for example, manufacturer encroachment strategies under retailer store brands and national brands (Balasubramanian & Maruthasalam, 2021; Nie et al, 2021; Zhang, Liu, et al, 2021; Zhang, Song, et al, 2021) and private brand encroachment strategies (Li, Cai, & Chen, 2021; Li, Hu, et al, 2021; Li, Liang, et al, 2021). Manufacturer encroachment under advertising and marketing strategies (Huang et al, 2021; Ma & Hong, 2021; Zhang et al, 2019), green products and green investments (Li, Cai, & Chen, 2021; Li, Gong, et al, 2022; Li, Hu, et al, 2021; Li, Zhang, et al, 2022), manufacturer encroachment under information sharing (Huang, Chen, & Guan, 2020; Guo et al, 2023; Huang, Chen, & Xiao, 2020; Hu, Huang, et al, 2021; Hu, Sun, et al, 2021), and also some studies focus on manufacturer encroachment under information asymmetry (Gao et al, 2021; Xu & Xu, 2022). Also, Zhang et al (2022) explored the effect of supply chain channel structure on manufacturer encroachment decisions in a capital‐constrained or well‐capitalized state for retailers and found that the choice of trade credit financing by capital‐constrained retailers inhibits manufacturer encroachment.…”