Commercialization Skills: Necessity for High Technology Entrepreneurs in Digital Era

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“…Moreover, it was noted that their commercialization process consisted of four stages -pre-commercialization, actual commercialization, new-pre commercialization, and post-commercialization -as found previously by this author Gbadegeshin (2017Gbadegeshin ( , 2018a. Figure 3 shows the author's interpretation of the commercialization process described by the study participants, including the different activities undertaken in each phase.…”

“…Similarly, the empirical cases in this study confirmed that pivoting could start from this stage. Additionally, developing a new prototype might not be necessary in some cases; thus, lean commercialization users are advised to examine the test result critically before pivoting, because high technology is expensive, tedious, and resource-intensive to develop (Gbadegeshin, 2018a). Lastly, commercialization activities should be restarted if the minimum viable product test is negative.…”

The Effect of Digitalization on the Commercialization Process of High-Technology Companies in the Life Sciences Industry

“…These features represent characteristics of high technologies (Solberg et al, 2008). Therefore, exploring digitalization and its influences on the commercialization process of the industry would provide in-depth knowledge, which is essential for the development of commercialization skills (Gbadegeshin, 2019). Thus, the following research question was explored:…”

“…Furthermore, digitalization technologies consist of artificial intelligence (AI), robots, automation, Internet of Things, big data, 3D printing, autonomous vehicles, drones, cyber-weapons, surveillance (Brennen & Kreiss, 2016;Degryse, 2016: 19;Schwab, 2015), nanotechnology, biotechnology, material science, energy storage, and quantum computing (Manyika et al, 2013;The Economist, 2012). Others are: blockchain, smart cities, brain-inspired computing, social computing, cloud computing, smart grids, digital circuits, factory automation, fuzzy logic, expert systems, agents and multi-agent systems, natural language processing, data mining, sentiment analysis, human-computer interaction, image processing, geographic information systems, video analysis, medical diagnosis, segmentation techniques, augmented reality, virtual reality, satellite communication systems, 5G network evolutions, biometrics, electronic data interchange, cryptocurrencies, e-learning, e-business, digital marketing, and virtual organizations (Gbadegeshin, 2019).…”

“…There is also a need for studies on the future impact of digitalization on commercialization. Finally, there is a need for research on how digitalization has affected different business activities, such as business model development and the acquisition of new skills (especially, commercialization skills: see Gbadegeshin, 2019). Such research will provide insights on human resource management for universities, governments, and industries.…”