Commercialization in family farming fairs: a case study on the structure of these channels
Sueny Pinhel Miranda,
Rubia Cristina Wegner,
Anelise Dias
Abstract:Fairs of family farming on agroecological bases are direct sales channels of great importance for local supply. Thus, it is essential to devise ways to evaluate and monitor their evolution. In the present case study, a methodology was applied to analyze commercialization at the Family Agriculture Fair (FAF) held at the Seropédica Campus of the Federal Rural University of Rio de Janeiro (UFRRJ). The objective of this study was to analyze gross sales and the seasonality of the supply and demand of products in th… Show more
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