Commercial Strategies and Management of the Paraná Coast in the Low Summer Season

Abstract

Tourism on the coast of Parana has a strong influence of seasonality and the summer season, and tourist accommodation in the region has a significant contribution from inns. However, up to date, no studies have been found that reveal the forms of management of these types of enterprises. Thus, the objective of this study was to promote an assessment of which commercial strategies were adopted by the management of tourist inns on the coast of Parana, subsequently identifying which resulted in a competitive advantage in occupancy rates in the low summer season in the perception of the interviewees. An exploratory descriptive and quantitative research was carried out, with a transversal temporal cut, whose data were collected through a semi-structured questionnaire in a sample for accessibility with 60 managers of inns. The study revealed that the managers of inns on the coast of Parana mostly lacked formal education in management, they manage their enterprises in an empirical way, without longterm ´planning and with limited use of management tools. The lack of professional qualification may be interfering in the quality of the competitive strategies used by the inn managers in the low season on the coast of Parana, due to the fact that most of them are simple strategies, and adopted in an identical way in practically all inns visited.

Tourism in Remote Islands of the Coast of Paraná-Brazil

“…The main purpose of those who offer tourism infrastructure is to have a minimum quality in order to meet the multiple needs of customers, Anacleto et al (2022) describe that the satisfaction of needs can be greater than just the economic issue and can integrate a group of factors that involve the economic and of course, but also psychological and social factors that may be implicit in the scale of values used by the tourist for their individual satisfaction.…”

“…The choice of systematic procedures for the description and explanation of the phenomena investigated was based on exploratory-descriptive research as proposed by Richardson (1989) and Anacleto et al (2022), since initially a visit was made to the tourism secretariats of the municipalities that compose the coast of Paraná, namely: Guaratuba, Matinhos, Pontal do Paraná, Morretes, Antonina, Guaraqueçaba and Paranaguá, on this occasion the aim was to identify the remote islands that had records of the presence of tourism.…”

“…The impact matrix was organized according to Anacleto et al (2022), and this matrix assigns percentage values from 0 to 100 to each opinion expressed by tourists, and after the informations were crossed, including all the answers, comparing the respective influence exerted and the influence suffered in the implications and www.iiste.org ISSN 2224-5766 (Paper) ISSN 2225-0484 (Online) Vol.12, No.24, 2022 potentialities that facilitate or hamper the presence of tourists on the remote islands off the coast of Paraná, the higher the index, the greater the relevance and the attention to be dedicated to the improvement of the touristic processes.…”

“…However, specifically in what is referred to tourism on the islands off the coast of Paraná, the information on how the tourist activity takes place are few and sparse, and according to Anacleto et al (2022) regional tourism could still have even better efficiency rates, but for such, it is urgent to establish more studies that can comprehend the profile and behavior of this type of tourist, and from this type of analysis it is possible to initiate the process of formulating strategies that can assist entrepreneurs and public authorities in decision making having as base their positioning and competition ability with other types of tourism.…”