Mainstream media is no longer the only way for people to obtain information, and the official media no longer has absolute control. People can choose the form and content of receiving information according to their preferences, which poses a new challenge to the government departments that have always been serious. From the beginning of short video to its prosperity, the government has shown great interest in its characteristics and functions. It has started to layout short video of government affairs on platforms such as Tiktok and Kwai, opened accounts one after another, and actively participated in the production and dissemination of content. Through the continuous launch of well-designed "hot money", the popularity of government affairs short videos on Tiktok and other platforms continued to rise, harvested a large number of fans, attracted social attention, and also brought good results and repercussions. This paper proposes an optimization design scheme for the evaluation and improvement of the dissemination effect of government short video based on big data statistics. The basic situation of government video is obtained through content analysis, and then the judgment coefficient and linear regression in big data statistics are used to extract common factors to improve the dissemination effect of government short video, so as to improve the dissemination influence of government short video. Finally, simulation test and analysis are carried out. Simulation results show that the proposed algorithm has certain accuracy, which is 8.24% higher than the traditional algorithm. Carrying out the research on the promotion planning and design with the dissemination of short videos of government affairs as the core has important practical guiding significance for guiding local grass-roots governments to build public services and public feedback.