Abstract:HE PUBLIC has become increasingly aware that tobacco use is the leading cause of preventable disease and death in the United States (US), and the tobacco industry has been highly successful at circumventing resulting antitobacco sentiment through well-funded marketing efforts. Despite scientific evidence, new and current tobacco users still perceive marketing terms such as "light," "natural," or "additive free" to indicate that these products are safer alternatives to conventional cigarettes. 1 The tobacco ind… Show more
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