“…Many potential benefits arise from joining professional associations and attending largescale conferences. These extend to professional development, such as advancing knowledge, enhancing skills, networking, connecting with colleagues, identifying employment opportunities, gaining financial resources, and developing professional identities (Chernow, Cooper, & Winston, 2003;Chioneso & Brookins, 2015;Cottrell, Girvan, & McKenzie, 2012;Escoffery, Kenzig, & Hyden, 2015;Harrison, 2010;Mata, Latham, & Ransome, 2010;Thomas, Inniss-Richter, Mata, Cottrell, 2013). A number of tourism and hospitality studies have examined the phenomenon of conference participation, with a particular focus on attendee motivations and decision-making, and have noted key purposes such as education, networking, career enhancement, and pursuing travel opportunities (e.g., Mair, 2010;Mair & Thompson, 2009;Oppermann & Chon, 1997;Ramirez, Laing, & Mair, 2013;Severt, Wang, Chen, & Breiter, 2007;Yoo & Chon, 2008;Zhang, Leung, & Qu, 2007).…”