Coming of Age: How JAC is Reflecting a National Research Agenda for Communications in Agriculture, Natural Resources, and Life Human Sciences

Rodriguez, Lulu; Evans, James F.

doi:10.4148/1051-0834.1020

Cited by 2 publications

(2 citation statements)

References 34 publications

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“…Although assessments of Extension communication needs have not been prevalent in Arkansas and many other states, researchers have noted the importance of assessments in multiple communication areas including dissemination, adoption, and preservation (Amend, 1984;Berlo, 1975;Licht & Martin, 2007). Recently, the importance of Extension better understanding its audiences have been highlighted (Curtis et al, 2012;Hughes et al, 2016;Kurtzo et al, 2016;Ray et al, 2015;Rodriguez & Evans, 2016;Takle et al, 2017). As a direct call from Ray and colleagues (2015), this research is an initial step to understanding communication practices with effort to identify areas of focus and improvement.…”

Section: Discussion and Recommendations For Future Researchmentioning

confidence: 99%

Exploring Communication Tendencies of Program Facilitators

Kurtzo¹,

Edgar²,

Edgar³

et al. 2019

Journal of Applied Communications

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Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo's (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years' experience in their current position. The ground-level perspective of facilitators' demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.

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Section: Discussion and Recommendations For Future Researchmentioning

confidence: 99%

Exploring Communication Tendencies of Program Facilitators

Kurtzo¹,

Edgar²,

Edgar³

et al. 2019

Journal of Applied Communications

View full text Add to dashboard Cite

show abstract

“…Ensuring consistency, transparency, replicability, rigor, and integrity is crucial in all research studies. As such, the conceptual framework of this study was established in the previous scholarship of ACEEL research professionals who have analyzed the premier ACEEL journals (Edgar, Edgar, Briers, & Rutherford, 2008;Edgar & Rutherford, 2011) in the following areas: curriculum (Cannon, Specht, & Buck, 2016;Shinn, Wingenbach, Briers, Lindner, & Baker, 2009); research themes and trends (Edgar, Rutherford, & Briers, 2009;Naile, Robertson, & Cartmell, 2010;Rodriguez & Evans, 2016;Williford, Edgar, Rucker, & Estes, 2016), prolific authors (Edgar et al, 2008;Harder & Roberts, 2006); theories, models, and methodologies used (Baker & King, 2016;Edgar, Rutherford, & Briers, 2009), and cited literature (Edgar & Cox, 2010, Edgar & Rutherford, 2011. Conceptually this study was focused on the ways ACEEL researchers are describing the qualifications of the coders and panelists who are retained for studies that employ content analysis or Delphi method.…”

Section: Expertise Explainedmentioning

confidence: 99%

Expert? What does that mean? Describing the Term "Expert" in Agricultural Communications, Education, Extension, and Leadership Research

Costello¹,

Rutherford²

2019

Journal of Applied Communications

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Expertise is dynamic, domain specific, and characterized according to an individual's level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon under investigation can be used as an indicator of an individual's aptitude to effectively serve as a coder in a content analysis or as panelist in a Delphi study. The purpose of this study was to assess 10 years of scholarship published in the premier journals of agricultural education and describe the ways researchers in agricultural communications, education, extension, and leadership disciplines who use content analysis and Delphi study methods are describing the qualifications of the people serving as expert coders and panelists. The study findings revealed the majority of researchers publishing in the premier agricultural education journals are not describing the qualifications used in selecting coders or the credentials the coders possess that would make them qualified to code the data in a content analysis. Furthermore, researchers were inconsistent citing literature that supported their selection of content analysis coders and citing literature to support a decision to describe or not to describe coders' qualifications. However, a description of Delphi study panelists' qualifications and citations to support why panelists were selected in a Delphi study were present in all of the Delphi studies analyzed over the 10-year period. Based on these findings, it was concluded that ACEEL researchers should include a description of coder credentials to enhance the consistency, transparency, replicability, rigor, and integrity of ACEEL research. Editors and research professionals who perform journal article reviews for the premier agricultural education journals are encouraged to note the exclusion of a description of content analysis coders' credentials as part of the peer review process.

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Coming of Age: How JAC is Reflecting a National Research Agenda for Communications in Agriculture, Natural Resources, and Life Human Sciences

Cited by 2 publications

References 34 publications

Exploring Communication Tendencies of Program Facilitators

Exploring Communication Tendencies of Program Facilitators

Expert? What does that mean? Describing the Term "Expert" in Agricultural Communications, Education, Extension, and Leadership Research

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