Coming Attractions: Parental Mediation Responses to Transgender and Cisgender Film Trailer Content Targeting Adolescents

I’ve Got a Girl Crush: Parents’ Responses to Stories about Sexuality in Children’s Television

“…On the one hand, these findings are consistent with Holiday et al (2018), who found that parents with conservative (vs. liberal) ideologies were more likely to support censorship of a film featuring a transgender teenager. By the same token, these findings conflict with Holiday et al's (2018) finding that parents with younger (vs. older) children were more likely to support active mediation of this material. It is possible that this latter inconsistency is a function of the age categories examined across studies.…”

“…It is possible that this latter inconsistency is a function of the age categories examined across studies. Whereas the current study examined parents with children ages 5-12, Holiday et al (2018) examined parents with children ages 12-18. However, this inconsistency might also be a function of the content examined in the current study, which centered on romance and dating.…”

“…These differing ideologies have implications for how people react to LGBTQ+ media. For example, Holiday et al (2018) examined parents' perceptions of a family film featuring a transgender teenager and found that conservative parents were more likely than liberal parents to support censorship of the film and less likely to support active mediation of it. It is possible that these divergent responses are rooted in parents' fears about discussing this content with their children.…”

Understanding the influence of perceived susceptibility to addressable TV advertising targeting children on parents’ purchase intentions

“…Covariates that could reasonably influence the relationship between variables in the model, attitude toward personalized advertising (Baek and Morimoto, 2012) (M = 4.93, SD =1.41, a = 0.87) and attitude toward the advertised product (Spears and Singh, 2004) (M = 5.45, SD = 1.60, a = 0.96) were captured and accounted for in subsequent analyses. Additionally, because parents' individual, family and child variables have been found to influence parents' responses to media (see Davies and Gentile, 2012;Holiday et al, 2018a), the analyses also accounted for and standardized child age and birth order, and number of children in the household.…”

“…Extant literature suggests that advertising in children's programming can influence consumer outcomes in parents (Holiday et al, 2018a;Robertson et al, 2016). Additionally, acknowledging their children's lower levels of persuasion knowledge, parents' concerns for their children's susceptibility to addressable TV advertising could also influence parents' eventual purchase behaviors (Wright et al, 2005).…”