Comic books, science (fiction) and public relations

Abstract

Public relations comic books are just one sub-set of a wider field of practice that comic book artist and theorist Will Eisner has categorised as informational comic books and this study explores how public relations

A Study of Opportunities and Obstacles of Social Media Uses in Contemporary PR Practices: Call to Cautious Celebration of the Benefits of New Technologies

“…Gregory (as cited in Phillips 2001) mentions 3 phases of the internet that PR practitioners must take into account these are porosity, transparency and agency. Horton (2001) extended this list even further and maintained that communication on the web should have: 1. simplicity 2. timeliness 3. openness 4. definition 5. flexibility 6. individuality 7. meaning 8. measurability (Theaker, 2008, p.354).…”