ComDev in the Mediatized World

Hemer, Oscar; Tufte, Thomas

doi:10.2478/nor-2013-0038

Cited by 14 publications

(7 citation statements)

References 10 publications

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“…Although scholars in strategic communication have discussed how public relations can contribute to the facilitation of social change (Bardhan, ; Hodges & McGrath, ; Pal & Dutta, ), little work in communication for development and social change (CDSC) draws from public relations theory. This research is a response to Hemer and Tufte's call to refocus attention on “deliberative, non‐institutional citizen‐driven change processes” (, p. 234), conceptualizing public relations with regard to its strategic capacities for social change.…”

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confidence: 99%

Activist Strategic Communication for Social Change: A Transnational Case Study of Lesbian, Gay, Bisexual, and Transgender Activism

Ciszek

2017

J Commun

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This study explores activists as producers of strategic communication for social change, suggesting communication for development and social change (CDSC), activism, and public relations are not antagonistic but rather occupy a fluid space informed by cultural-economic forces. This article presents a model of cultural intermediation for social change, arguing that activism is a form of strategic communication embedded in micro, meso, and macro levels. Through a case study of transnational LGBT activism, this research demonstrates how activists function as cultural intermediaries, playing a mediating role that is often concerned with (re)producing and challenging cultural meaning.communication. This research takes a transnational 1 approach to strategic communication for social change, requiring attention to the flows of people, goods, and knowledge and how this flow produces relationships and linkages between and among disparate people and places (Valentine, Vanderbeck, Sadgrove, & Andersson, 2013). Rather than emphasizing outcomes or effects, the focus of this study is an examination of how activists come to describe, explain, and account for the world in which they live and the processes through which activists bring about and contribute to shared understandings. This study explores how lesbian, gay, bisexual, and transgender (LGBT 2 ) activists engage in public relations, operating as cultural intermediaries (Bourdieu, 1984) to make, remake, subvert, communicate, and circulate cultural identities, representations, and imaginations by way of strategic communication for social change. Through a consideration of transnational activism, this research works to show that public relations research can productively inform existing interdisciplinary research on communication for social change.

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confidence: 99%

Activist Strategic Communication for Social Change: A Transnational Case Study of Lesbian, Gay, Bisexual, and Transgender Activism

Ciszek

2017

J Commun

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“…The field of CFSC (Hemer/Tufte 2012, Tufte 2015 and specifically the domain of social movement learning (Hall et al 2011, Langdon/Larweh 2015 points to informal learning processes built in dialogue combining reflection and action, as exemplified in the following comment:…”

Section: C) Cooperatingmentioning

confidence: 99%

Connective Action for Global Fairness: Building Social Imaginaries

Yepez-Reyes

2018

HJLCB

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Social imaginaries are frameworks within which people organise their collective world; where imagination, not simply reason, plays a part in the construction of social practices. Through a grounded theory approach, this article asks whether and how social imaginaries of global fairness are present in connective action, a type of digital interaction for advocacy. From January 2014 to June 2015, the study followed the Facebook accounts of five advocacy organisations: Hivos, Oxfam IBIS, Intermon-Oxfam, SSNC and Vredeseilanden. Connective action, more than just accomplishing an expressing function of posting and sharing – which could be considered as ‘slacktivism’– denotes cooperating and acting by means of dialogic learning involving reflection and action. The research suggests that current social imaginaries may be built in connective action involving topics of nature conservation, equality, eco-farming, among others. Thus, the field of connective action remains open to theorizing how these imaginaries could constitute a strong foundation upon which communication for social change (CFSC) strategies may be grounded.

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“…Similarly, CFSC research does not often put the experience of participants in the fore of research agenda. Recently, key scholars in NGO studies (Lewis & Opoku-Mensah, 2006) and in the CFSC field (Hemer & Tufte, 2012;Rodriguez, Ferron & Shamas, 2014;Thomas, 2015) have displayed concern about the impasses in research and how new methodologies, methods and approaches are urgently needed to promote advancements in CFSC research.…”

Section: The Limitations Of Ngo-centered Approaches To Cfsc Initiativesmentioning

confidence: 99%

El Compromiso De Los Jóvenes Con Bajos Ingresos Con La Comunicación Para El Cambio Social: Un Enfoque Etnográfico

Custódio¹

2017

COMMONS

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Este artículo presenta un enfoque etnográfico sobre la forma en que los brasileños con bajos ingresos en las zonas urbanas empobrecidas se han involucrado en el periodismo comunitario y el activismo mediático. Explorando materiales empíricos recogidos durante un proceso de investigación de siete años (2009)(2010)(2011)(2012)(2013)(2014)(2015)(2016) ResumenThis article presents an ethnographic approach to how low-income Brazilians of impoverished urban areas have engaged in community journalism and media activism. Exploring empirical materials collected during a seven-year research process (2009)(2010)(2011)(2012)(2013)(2014)(2015)(2016), the article has two main objectives. One is to analyze how low-income youth reflect on their own processes of engagement in communication for social change (CFSC). Another objective is to demonstrate how ethnography can provide in-depth analyses of trajectories and initiatives in CFSC. The article primarily focuses on retrospective accounts of young adults who had participated in media-educational projects by nongovernmental organizations (NGOs) and subsequently became active agents of change in, through and about media. The analysis of these accounts indicates how the participation in NGO projects characterize actions for self-development. It also demonstrates how interactions among participants-not necessarily anticipated by NGOs -are crucial for low-income youth to engage in activist media and journalism in peripheral Rio de Janeiro. The article ends with a reflection about how ethnography is a useful method to add in-depth qualitative layers to the evaluation of CFSC initiatives.

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ComDev in the Mediatized World

Cited by 14 publications

References 10 publications

Activist Strategic Communication for Social Change: A Transnational Case Study of Lesbian, Gay, Bisexual, and Transgender Activism

Activist Strategic Communication for Social Change: A Transnational Case Study of Lesbian, Gay, Bisexual, and Transgender Activism

Connective Action for Global Fairness: Building Social Imaginaries

El Compromiso De Los Jóvenes Con Bajos Ingresos Con La Comunicación Para El Cambio Social: Un Enfoque Etnográfico

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