Combining Virtual Reality and Narrative Visualisation to Persuade

Data Visceralization: Enabling Deeper Understanding of Data Using Virtual Reality

“…With the increased use of VR and augmented reality (AR) devices for the purposes of data visualization and analytics (known as immersive analytics [38]) and for storytelling in general [10], it is feasible to begin considering how these devices can be used for immersive data-driven storytelling [25,33]. Recent work by Ren et al [46] has investigated the creation of immersive data stories, and work by Bastiras et al [5] of their effectiveness, but these resort to using simple 2D images in a VR environment rather than taking full advantage of the device's capabilities. A VR piece from the Wall Street Journal [30] remains one of the few compelling examples of an immersive data story, using a time series of the NASDAQ's price/earnings ratio over 21 years as a roller coaster track which the reader then rides from one end to the other.…”

“…As described in Sec. 2, recent work has begun exploring the use of immersive experiences for data storytelling [5,25,46], with some existing stories already doing so using mobile-based AR (e.g., [8]). Data visceralization can both contribute to and utilize these immersive data-driven storytelling techniques in the future.…”

Immersive Visual Data Stories

“…When "immersion" is used with the term "visualization" it most often refers to the fact that 3D visualizations are generated for viewing in virtual reality environments (e. g. [17,28,44]) and the focus of the work is more technical on how to achieve smooth renderings for these more complex technical setups or a multi-sensory experience. For example, previous work has investigated how virtual reality technology affects persuasion in data-driven storytelling [5]. The definition of immersion used in this paper followed Sanchez-Vives & Slater as [41]: "the technical capability of the system to deliver a surrounding and a convincing environment with which the participant can interact."…”

“…Slater's proposal seems to be widely adopted in the VR literature and is also sometimes referred to as "perceptual immersion" [31]. It is also the sense in which immersive visualization is most often used (e. g., [5]).…”