“… Inventory Management -The overseeing and controlling of the ordering, storage and use of components that a company will use in the production of the items it will sell as well as the overseeing and controlling of quantities of finished products for sale. (Columbus, 2013;Gould, 2012) (Coyle et al, 2013);Gould, 2012;Zhang, Zhang, Chen & Pan, 2014) Mashups "Aggregating content from different online sources to create a new application or service" (Kenney, 2007, p. 39 (Churches, 2009;Harris, 2008;Lackie & Terrio, 2007;Meditskos & Bassililades, 2011) Mobile Mobile Marketing "includes messaging, Wireless Application Protocol (WAP), and the mobile Internet, streaming media, and downloadable content". (Castronovo & Huang, 2012, p. 121).…”