The development of significantly better performing helicopters and new types of rotorcraft will require that the subject of aeromechanics be mastered to a much higher level than it is now. A future goal must be to acquire a true predictive capability for problems in aeromechanics that are free of modeling contradictions. It is argued that we have reached a "dip" in the progress of furthering the capabilities of the helicopter and also in our abilities to innovate new forms of rotorcraft with sufficiently high levels of confidence and robustness in their design. This dip can be correlated to a large extent with our compromised capabilities in truly understanding the multiplicity of problems in aeromechanics, and in the inability to design-out the perceived "barrier" problems that limit, in some manner or other, the flight capabilities of all types of rotorcraft. In this context, it is postulated that such a dip coincides with a "comfort zone," where we have some factual knowledge of the physical problems but still mostly a tacit understanding and a postdictive (i.e., after the fact) modeling capability. On the other side of the dip is an improved paradigm where we have mastered the problems by having a fundamental scientific understanding and gaining a predictive capability of high confidence. Getting through the dip requires an invigorated investment in advanced rotorcraft research that will have more revolutionary outcomes if imaginative design solutions are to follow. Our overarching objective should be to make sound engineering design decisions based on validated models of aeromechanics that have verifiable predictive capabilities. To this end, it is argued that we must strive for mastery of the necessary understanding by using a much better balance of all of the tools available to us, including existing data, theory, numerical models, and the best types of new experiments that we can possibly devise, the latter which must encompass ambitious laboratory experiments, wind tunnel testing, and flight tests of new prototype vehicles. The extraordinary changes needed for advancement mean that we cannot continue to root our research in the comfort zone of only tentative or calibrated understanding, and so retaining only limited abilities to comprehend aeromechanical anomalies and resolve ever more challenging engineering crises. Finite resources will also dictate that we continue to work more efficiently to generalize both current and new knowledge of aeromechanics into much more useful forms, and to act aggressively to eliminate any efforts that are not aligned with the authentic purpose of improving the understanding of all rotorcraft and their component systems.