Stakeholderâled coral reef restoration efforts, aimed at locally retaining or rebuilding coral populations, have rapidly grown over the last two decades. However, the costâeffectivenessâand in turn viabilityâof coral restoration projects remains rarely reported. We therefore evaluated coral planting (often termed âoutplantingâ) costâeffectiveness across the first 3.5âyears of the Coral Nurture Program (CNP), a coral restoration approach integrated within tourism operations on Australia's Great Barrier Reef. CNP operator activity reporting forms (63,632 corals planted, 5 tourism operators, and 23 reef sites) were used to opportunistically calculate coral planting costs (PC; US$ coralâ1 tripâ1) for âroutineâ planting versus when additional stewardship activitiesâthat regulate planting effectivenessâwere undertaken (e.g., nursery maintenance). Mean PC (±standard error) was US$2.34â±â0.20 coralâ1 tripâ1 (ranging US$0.78â6.03, 5thâ95th percentile), but increased 2â to â6âfold on trips where nursery propagation, site maintenance, or staff training was conducted to support planting efforts. The ârealizedâ cost (PCR) of establishing coral biomass was subsequently determined by evaluating survivorship of planted corals across space (9 sites, single survey timepoint, nâ=â4,723 corals up to 3âyears old) or over time (2 sites, over 9â12âmonths, nâ=â600 corals), resulting in costs increasing from PC to PCR by 25â71%. We demonstrate how integration of practices into tourism operations creates potential for costâeffective coral planting at âhighâvalueâ tourism reef sites, and discuss important steps for improving costâaccounting in stakeholderâled restoration programs that may be similarly positioned to routinely determine their costâeffectiveness.