Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

Jeong, Hyo-Jin; Koo, Dong‐Mo

doi:10.1108/intr-09-2013-0199

Cited by 113 publications

(114 citation statements)

References 52 publications

(116 reference statements)

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“…Studies propose that message, source of information and reviewer characteristics affect perceived eWOM helpfulness and credibility [5,13]. Also, it is found that the effectiveness of eWOM communications can be moderated by platform type and type of product [9]. Determinants of eWOM persuasiveness are presented in Table 1 and briefly discussed below.…”

Section: Persuasiveness Of Ewom Communicationsmentioning

confidence: 99%

“…Researchers suggest that consumers rely on eWOM communications if they perceive them persuasive [6]. Studies on the persuasiveness of eWOM mostly use the Elaboration Likelihood Model [7][8][9][10][11][12]. In order to be persuasive, message should be considered as helpful and credible.…”

Section: Persuasiveness Of Ewom Communicationsmentioning

confidence: 99%

“…Studies on eWOM communications have been conducted in China [1,6,11,13,17], Taiwan [5,8,19], South Korea [9,12,20], Germany [14] and USA [10,15,16,18] which can limit generalizability the findings to other countries. Also, studies reported different results regarding persuasiveness of eWOM communications.…”

Section: Literature Gaps and Recommendations Of Future Researchmentioning

confidence: 99%

“…Studies mostly employ quantitative research approach, such as surveys [1,6,11,13,14,17,19,20] and experiments [5,9,12,15,16] to investigate factors influencing persuasiveness eWOM communications. Future studies can use qualitative research approach such as interviews and focus groups in order to investigate new factors which can affect persuasiveness of eWOM communications.…”

Section: Literature Gaps and Recommendations Of Future Researchmentioning

confidence: 99%

See 3 more Smart Citations

Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research

Ismagilova

Slade

Williams

2016

Social Media: The Good, the Bad, and the Ugly

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Electronic word-of-mouth (eWOM) plays an important part in consumer purchase decision. The way consumers perceive the persuasiveness of eWOM message can affect their attitude, and purchase intention, and hence sales. Thus, the topic of persuasiveness of eWOM communications has received much attention from scholars. The objective of this paper is to provide a brief review of the existing literature related to the effectiveness of eWOM communications and offer an overview of the determinants of eWOM persuasiveness. This paper contributes to the existing eWOM literature by reviewing the existing studies on eWOM communications, identifying gaps in the current research and providing directions for future research.

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Section: Persuasiveness Of Ewom Communicationsmentioning

confidence: 99%

Section: Persuasiveness Of Ewom Communicationsmentioning

confidence: 99%

Section: Literature Gaps and Recommendations Of Future Researchmentioning

confidence: 99%

Section: Literature Gaps and Recommendations Of Future Researchmentioning

confidence: 99%

See 2 more Smart Citations

Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research

Ismagilova

Slade

Williams

2016

Social Media: The Good, the Bad, and the Ugly

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show abstract

“…Jeong and Koo [34] had studied the effect the valence and objectivity of the online review on the judgment of consumers and if eWOM had a moderating impact on this. The authors tried to check the moderating effect various online platforms like company operated community or consumer operated.…”

Section: Word Of Mouthmentioning

confidence: 99%

Word of Mouth: A Literature Review

Kundu¹,

Rajan²

2017

Int J Econ Manag Sci

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Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory

Gilal

Zhang

Gilal

et al. 2018

J of Consumer Behaviour

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E‐waste is recognized as the fastest growing waste stream in the world. It contains toxic substances such as heavy metals and flame retardants that are hazardous to human and ecological health. Despite these environmental and health hazards, the vast majority of consumers are reluctant to dispose of e‐waste and prefer to store obsolete products at home instead of returning them to manufacturers for recycling. To address this alarming problem, we use the basic psychological needs theory (BPNT) and word of mouth (WOM) to profile consumer behaviour changes and explain self‐reported consumer e‐waste disposal behaviours. Based on longitudinal survey data collected over two rounds from Pakistan, the findings support the role of BPNT. Particularly, the results show that positive WOM messages about e‐waste disposal significantly improve consumers' self‐determined needs that, in turn, fuel consumers' integrated motivation for e‐waste and subsequent e‐waste disposal behaviours. The implications of these findings for practitioners regarding consumer behavioural changes are discussed in‐depth.

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Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

Cited by 113 publications

References 52 publications

Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research

Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research

Word of Mouth: A Literature Review

Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory

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