Combination Hair Restoration Techniques in the Treatment of Severe Cutis Verticis Gyrata

Abstract

have cemented a prominent position within the aesthetic consumer space. Unsurprisingly, medical spas are often owned and/or operated by those with adequate business training, who can more effectively target consumer populations than the average dermatologist. The business education of dermatologists was recently shown to be insufficient and inadequate during residency training. 5 We also observed an interesting cyclical pattern based on seasonality with both medical spas and cosmetic dermatologists-experiencing peaks in popularity in the spring and nadirs in the fall. This information can help aesthetic physicians. For example, it can help to better optimize marketing strategies and inventory management. In terms of geographic distribution, searches for cosmetic dermatologists were primarily concentrated on the East and West coasts along with Texas. The skewed distribution of cosmetic dermatologists across the country likely plays a role, with a traditional preference for larger metropolitan areas. By contrast, medical spas were popular fairly evenly throughout the country with more interest concentrated in the Midwest. Additional studies should explore how variations in state-specific medical spa regulations affect consumer interest and demand.This study expands our current knowledge in the aesthetic field by highlighting the consumer interest in medical spas and cosmetic dermatologists over an 11-year period throughout the United States. By extrapolating search engine data from Google, we now have more powerful information on aesthetic consumer patterns. These findings have important clinical implications, especially given the implicated differences in patient safety and outcomes between medical spas and physician-based cosmetic practices.