2022
DOI: 10.1111/poms.13456
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Combating Copycats in the Supply Chain with Permissioned Blockchain Technology

Abstract: The phenomenon of copycats is common in a wide range of industries. Recently, to indicate product authenticity and combat copycats, many brand name companies (BNCs) have started selling products through retailers. These BNCs deploy a scalable protocol that is integrated into a permissioned blockchain technology (PBT) platform. We examine how PBT combats copycats in the supply chain and how it benefits BNCs. Although PBT implementation helps novice customers identify product authenticity and the real quality of… Show more

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Cited by 194 publications
(61 citation statements)
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“…In e‐commerce and supply chain operations, a recent topic is about the implementation of innovative technologies such as blockchain (Choi et al., 2021; Pun et al., 2021; Shen et al., 2021; Wang et al., 2021). As mentioned in Section 1, for cyber‐security, it is also widely reported that blockchain technologies can help provide the technological platform for operations with secure data.…”
Section: Extensionsmentioning
confidence: 99%
“…In e‐commerce and supply chain operations, a recent topic is about the implementation of innovative technologies such as blockchain (Choi et al., 2021; Pun et al., 2021; Shen et al., 2021; Wang et al., 2021). As mentioned in Section 1, for cyber‐security, it is also widely reported that blockchain technologies can help provide the technological platform for operations with secure data.…”
Section: Extensionsmentioning
confidence: 99%
“…Blockchain is a chain organization composed of blocks connected in a certain time sequence [15]. It is first proposed in bitcoin's white paper.…”
Section: Analysis Of Blockchain Technologymentioning
confidence: 99%
“…The academic community reflects this immense industry interest in blockchain. The mostly conceptual and analytical literature discusses a wide range of potential blockchain applications for operations and supply chain management, including supply chain transparency (Chod et al 2020, Gaur and Gaiha 2020, Hastig and Sodhi 2020, inventory management (Babich and Hilary 2020), counterfeit detection (Pun et al 2021, Shen et al 2021, or multiparty data sharing (Wang et al 2021).…”
Section: Introductionmentioning
confidence: 99%