Abstract:CùNã«IA DOR¦ANA BOOS YUAROS Professora Ɵ tular do departamento de comunicação da furb -universidade regional de blumenau, cursos de graduação e pós-graduação. Destre em ciências da linguagem pela universidade do sul de santa catarina (unisul). Pesquisadora nas áreas de pesquisa de markeƟ ng e comunicação.
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