Colors and Trust: The Influence of User Interface Design on Trust and Reciprocity

Hawlitschek, Florian; Jansen, Lars-Erik; Teubner, Timm; Weinhardt, Christof

doi:10.1109/hicss.2016.80

Cited by 20 publications

(20 citation statements)

References 58 publications

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“…Among the many visual design elements, color serves as a specific visual stimulus that shapes a visitor’s perception of the ambient temperature [ 65 ]. Such perceived cool or warmth on temperature elicits varying degrees of social proximity, language concreteness, and relational focus, and exerts an effect on individual behavior through the mechanism of insula [ 66 ]. Williams and Bargh [ 67 ] showed that the warmth sensed by the body can influence interpersonal judgments and prosocial behavior.…”

Section: Introductionmentioning

confidence: 99%

Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Controlled Laboratory Experiment

Xing¹,

Hu²,

Xiao³

2021

J Med Internet Res

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Background As a type of donation-based crowdfunding, medical crowdfunding has gradually become an important way for patients who have difficulty paying medical bills to seek help from the public. However, many people still have limited confidence in donating money to medical crowdfunding projects. Objective Given that the features of a medical crowdfunding website may be important to gain users’ trust, this study draws upon two-factor and trust theories to explore how different design features of medical crowdfunding websites affect potential donors’ cognition-based trust and affect-based trust, and how these types of trust affect the intention to donate. Methods A 2 (informativeness: high vs low) × 2 (visual cues: cool color vs warm color) × 2 (social cues: with vs without) between-subject laboratory experiment was performed to validate our research model. A total of 320 undergraduate students recruited from a university in China participated in the controlled laboratory experiment. Results Cognition-based trust (β=.528, P<.001) and affect-based trust (β=.344, P<.001) exerted significant effects on the intention to donate of potential donors of medical crowdfunding. Informativeness as a hygiene factor positively influenced potential donors’ cognition-based trust (F1,311=49.764, P<.001) and affect-based trust (F1,311=16.093, P<.001), whereas social cues as a motivating factor significantly influenced potential donors’ cognition-based trust (F1,311=38.160, P<.001) and affect-based trust (F1,311=23.265, P<.001). However, the color of the webpages affected the two dimensions of trust differently. Specifically, medical crowdfunding webpages with warm colors were more likely to induce affect-based trust than those with cool colors (F1,311=17.120, P<.001), whereas no significant difference was found between the effects of cool and warm colors on cognition-based trust (F1,311=1.707, P=.19). Conclusions This study deepens our understanding of the relationships among the design features of medical crowdfunding websites, trust, and intention to donate, and provides guidelines for managers of medical crowdfunding platforms to enhance potential donors’ trust-building by improving the website design features.

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Section: Introductionmentioning

confidence: 99%

Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Controlled Laboratory Experiment

Xing¹,

Hu²,

Xiao³

2021

J Med Internet Res

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“…Beyond such artifacts, there exist other relevant levers that platform operators employ to promote trust building, including the design (and size) of text input areas (Gebbia 2016) and even the choice of colors (Hawlitschek et al 2016a). Note that truthful platform design and marketing claims are of particular importance to avoid perceptions of "sharewashing," which may backfire and undermine the platform's trustworthiness in the eyes of current and future consumers (Hawlitschek et al 2018b).…”

Section: Text Reviewsmentioning

confidence: 99%

On the Potency of Online User Representation: Insights from the Sharing Economy

2021

Self Cite

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Online user representation (UR) is a cornerstone of platform-mediated interactions within the sharing economy. While the general usefulness of UR artifacts for facilitating online and offline interactions is widely acknowledged and understood, the underlying mechanisms and operating principles often require a more detailed analysis. In this chapter, we thus introduce a systematic framework grounded in signaling and social presence theory for analyzing UR artifacts for online platforms in general—and the sharing economy in particular. We apply our framework as a structural lens in a case study on user profiles on Airbnb, unveiling structural similarities and differences between the opposing market sides. We discuss our findings against the backdrop of emerging information systems research directions and suggest paths for future work on the sharing economy.

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“…Emotional salience and management have been considered a vitalizing and conflict-moderating aspect in digital participation platforms (Lux et al 2015a, Peukert et al 2018b) or a driver of small group performances and interaction satisfaction (Knierim et al 2017a). Trust on the other hand has been identified as a central driver of readiness for economic transactions (Hawlitschek et al 2016, Peukert et al 2018b, and trust-facilitating systems have shown a clear competitive advantage for companies operating in the so-called sharing economy (Dann et al 2020b;. The research group Electronic Markets and User Behaviour (EMUB) dedicates its work to improving the understanding and design of digital systems that improve individual and social experiences in everyday life.…”

Section: Electronic Markets and User Behaviourmentioning

confidence: 99%

Information and Market Engineering at KIT: Quo Vadis?

et al. 2021

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Information systems (IS) are nowadays at the core of many personal and institutional activities and influence daily life more than ever before. To understand, evaluate and envision the forms of how we interact with IS, interdisciplinary and multifaceted research efforts are required. At the Information and Market Engineering chair at the Karlsruhe Institute of Technology, this task is taken head-on via research that stretches from user experiences to system design. In this review, the present research foci at the department are outlined, together with a brief description of its origins and the global developments that underly the necessity of conducting these particular IS studies.

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Colors and Trust: The Influence of User Interface Design on Trust and Reciprocity

Cited by 20 publications

References 58 publications

Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Controlled Laboratory Experiment

Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Controlled Laboratory Experiment

On the Potency of Online User Representation: Insights from the Sharing Economy

Information and Market Engineering at KIT: Quo Vadis?

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