Colors and Emotions: Preferences and Combinations

Abstract

Within three age groups (7-year-old children, 11-year-old children, and adults), preferences for colors and emotions were established by means of two distinct paired-comparison tasks. In a subsequent task, participants were asked to link colors to emotions by selecting an appropriate color. It was hypothesized that the number of times that each color was tied to a specific emotion would be predictable from the separate preferences for colors and emotions. Within age groups, participants had consistent preferences for colors and emotions, but preferences differed from one age group to another. Especially in the youngest group, the pattern of combinations between colors and emotions appeared to be meaningfully related to the preference order for colors and emotions.

A Study of the Factors Affecting Colour Meaning and Emotional Response

“…Valdez and Mehrabian (1994) reported the difficulty of drawing conclusions related to the effect of personality and psychopathology from the available studies for them because of methodology weakness and invalidity of the measures used in these studies (from their view) (Valdez & Mehrabian, 1994). Terwogt and Hoeksma (1995) indicated that the relationship between colours and emotions (categorised by negative, positive and no) could be explained on the basis of preference.…”

“…Differences in both subjective experiences and environmental reactions contributed to the changing preference for fear and anger at different ages. Besides people opinion would differ due to different experience (Terwogt & Hoeksma, 1995).…”

“…Colour emotion concept development could be related to cognitive development leading to complex conceptualisation of colon emotion association (Boyatzis & Varghese, 1994). Terwogt and Hoeksma (1995) used three different age groups in their study investigating relationship between colours and emotions. They found that as people are getting older their preferences are developed as well.…”

“…Since then, there were attempts by researchers to establish these relationships. Therefore, it was decided to carry out the present study aiming at explaining the relationship between colours and emotions on the basis of respondent's reaction (Terwogt & Hoeksma, 1995).…”

Affordances and Constraints to E-Learning: Role of Architecture in 3D Learning Space Digital Design

“…red orange, yellow. As for gender difference, both males and females showed highest affinity for blue followed by green hues [19].…”