Color shift: evolution of English color terms from brightness to hue

Casson, Ronald W.

doi:10.1017/cbo9780511519819.010

Cited by 41 publications

(33 citation statements)

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“…The issue of non-hue aspects of color terms is probably best known from Conklin's examples of Hanunóo color terms that distinguish wetness vs dryness or freshness (succulence) vs desiccation rather than hues. Non-hue bases of color categorization have been extensively researched by MacLaury in Meso-American languages, as well as in a number of diachronic studies of English and other languages (Casson 1997, Kertulla 2002). These studies demonstrate that many English color terms developed from brightness words, shifting their meaning to describing hues.…”

Section: Response Variablementioning

confidence: 99%

Sociolectal Variation in the Length of Color Terms Used in Advertising

Anishchanka¹,

Speelman²,

Geeraerts³

2010

Belgrade English Language and Literature Studies

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In the article we explore the length of color terms used in advertising as one of the formal parameters of their lexical complexity. We report two case studies applying multiple linear regression to test the variation in the color term length relative to two sets of sociolinguistic parameters relevant for online marketing and purchase. The first case study reveals the most general variation patterns in four product categories (cars, clothing, women's makeup, house paints) involving the effects of such sociolinguistic factors as product category and the status of the brand. In the second case study, we propose a more fine-grained analysis of the product category of cars focusing on the product-specific sociolinguistic parameters (type of car, year of production, country of the parent company) and their interactions with the more general variables revealed by the first analysis.

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Section: Response Variablementioning

confidence: 99%

Sociolectal Variation in the Length of Color Terms Used in Advertising

Anishchanka¹,

Speelman²,

Geeraerts³

2010

Belgrade English Language and Literature Studies

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“…OED red, red-man, red skin). The likely absence of purple, pink and orange as basic colour terms in early creoles should not be surprising either, since these are relatively late additions to the basic colour inventory of English (Casson, 1997). Since, as creolists have long acknowledged, the European lexifiers of the creoles were likely not standard varieties (cf.…”

Section: The Role Of the Superstratementioning

confidence: 99%

An exploration of colour terms in English-lexifier Atlantic creoles

Moro

2007

Lingua

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“…Current research, since Kay (1991 [1969]) and Kay et al (2009), generally considers there to be eleven BCTs in English, that fit into the evolutionary hierarchy of BLACK and WHITE, RED, YELLOW and GREEN, BLUE, GREY and BROWN, PURPLE, PINK, ORANGE (see Biggam 1997;Casson 1997;Dedrick et al 2005;Sandford 2012). These colors plus one were used as the basis for this analysis.…”

Section: Introductionmentioning

confidence: 99%

Color Entrenchment in Middle-School English Speakers: Cognitive Salience Index Applied to Color Listing

Sandford¹

2016

FEJF

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This study presents results of two questionnaires posed to English speaking middle-school students to verify the level of color term entrenchment and color prototypes at the age of 12. The methods included color listing and informant introspection on a color prototype linguistic construction. Listing techniques have long been used to identify basic categories and prototypically relevant linguistic items. In this case Sutrop's Cognitive Salience Index (2001) served to reveal the facilitation of retrieval of concepts in long-term memory thus allowing us to evince the degree of entrenchment and salience of the given color term. Participant introspection in conjunction with conceptual salience analysis (Talmy 2000(Talmy , 2005 regarding prototypical items (Rosch 1975(Rosch , 1978(Rosch , 1983 was also employed to identify what items are actually associated prototypically with colors at this age. The results are compared to adult color listings and prototypes (for both English and Italian speakers). Divergence is significant both in regard to the Cognitive Salience Index and within group judgment of the color prototypes. Further details about the subordinate color term choices and the agreement on prototypes reveal the conventionalized linguistic color associations made by this specific group of north-west American middle-school students.

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Color shift: evolution of English color terms from brightness to hue

Cited by 41 publications

References 0 publications

Sociolectal Variation in the Length of Color Terms Used in Advertising

Sociolectal Variation in the Length of Color Terms Used in Advertising

An exploration of colour terms in English-lexifier Atlantic creoles

Color Entrenchment in Middle-School English Speakers: Cognitive Salience Index Applied to Color Listing

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