Color in Package Design: A Case Study of User Response to Skincare Packaging Color

Gabbas, Malika; Kim, KwanMyung; Self, James A.

doi:10.15187/adr.2021.02.34.1.5

Cited by 4 publications

(3 citation statements)

References 14 publications

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“…e crystal structure and mesophase structure with more content in the system will hinder the transfer and conversion of charge, resulting in valence electrons requiring more energy to achieve the conversion of valence groups [20]. e rotation or vibration of the ball mill makes the hard balls strongly impact, grind, and stir the carbon nanotubes, and finally form lattice defects on the surface of the carbon nanotubes to obtain modification.…”

Section: Modified Carbon Nanotube Andmentioning

confidence: 99%

Preparation of Modified Carbon Nanotube Polyvinylidene Fluoride Composite Film and Its Application in Packaging Design

Feng

2022

Advances in Materials Science and Engineering

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Sustainable design does not emphasize the safety of the ecosystem, but builds a systematic innovation process, taking into account customer needs, environmental benefits, social benefits, and corporate development. This article is based on the preparation of a modified carbon nanotube polyvinylidene fluoride composite film to analyze its application value in packaging design, aiming at analyzing the performance of the modified carbon nanotube and the polyvinylidene fluoride composite film during the preparation process, and applying its various characteristics to the process of packaging design optimization concept. The article is mainly divided into two parts: preparing modified carbon nanotubes and preparing polyvinylidene fluoride composite films. Among them, the photomechanical properties of carbon nanotubes, the relationship between the composition of the composite material and the dielectric properties, the dielectric response and relaxation behavior, the hydrophilicity of the composite membrane, and the membrane separation technology were discussed, and the carbon nanotubes were constructed. Incorporating carbon nanotubes into carbon fiber hybrid materials, and combining carbon nanotubes with polymer materials, works extremely well. The structure model is prepared, the molecular pore size, hydrophilicity, etc. are recorded, and surface modification, chemical modification, blending modification, and other methods are applied to analyze and evaluate the data. The experimental results show that in the application of modified carbon nanotubes and polyvinylidene fluoride composite films and packaging design, the interactive function of toughening modification increases 2.44 points; through enhancement modification, packaging design reduction increases by 2.5 points; and through the compatibilization modification, the functionality of the packaging design has increased by 1.88 points.

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Section: Modified Carbon Nanotube Andmentioning

confidence: 99%

Preparation of Modified Carbon Nanotube Polyvinylidene Fluoride Composite Film and Its Application in Packaging Design

Feng

2022

Advances in Materials Science and Engineering

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“…Mohebbi (2014) illustrates the key role that color plays in packaging design to influence consumers' purchasing decisions, emphasizing the importance of color in marketing (Mohebbi, 2014). Color is a tool for designers to communicate with consumers, whether the dialogue is conscious or unconscious, using color in the process of marketing practice is an effective method to implement it (Gabbas et al, 2021;Rider, 2010). For example, if we want to influence consumer perceptions of product weight and stability, gradient color is a relatively low-cost way to do so (Burke, 2000).…”

Section: Discussionmentioning

confidence: 99%

The Influences of gradient color on the weight perception and stability perception: A preliminary study

Xu,

Zhang,

Zhu

et al. 2023

i-Perception

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Gradient colors are widely used in product design. The variation of gradient colors muting a color as a series of steps from bright to dull creates a soft and gradual impression while also affecting people's perceptions. This study manipulates the types of gradient colors to explore the relationship between color gradients and perception of stability to determine whether weight perception plays a role. In the case of controlling for aesthetic differences, the study manipulated two types of color gradients (dark colors fading upward from the bottom versus downward from the top) and measured the perceptions of product stability. In the same hue, an upward gradient gives a stronger perception of stability. In addition, gradient colors significantly influence women's perception of stability more than men's. The study also investigated the mediating effect of weight perception: participants evaluated color fading-upward products with less weight relative to fading-downward colors. Furthermore, dark colors fading upward from the bottom lead to a stronger perception of weight, increasing the stability perception of the object. Finally, to aid future research, we discuss the practical implications of the current findings for areas such as sensory marketing, as well as possible directions for future research.

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“…"Visual stimuli (products) can lead to a mental simulation of motor activity (interaction with the product)," which may have an impact on purchase intentions or intentions to perform more behaviors [8] . In the context of color marketing, a study focused on the link between emotional responses and interior colors as well as restaurant dining preferences [9] . Each of the 496 participants was asked to view computergenerated images of restaurants with different interior colors.…”

Section: Literature Reviewmentioning

confidence: 99%

A Study on the Influence of External Stimuli and Psychological Processes on Stationery Purchase Behavior Based on SOR

Li¹

2022

PBES

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Based on the SOR (stimulus–organism–response) model to obtain 534 survey data from the MTurk platform, the relationship between external stimuli, psychological processes, and consumers’ stationery purchasing behavior was empirically analyzed using a multivariate ordered logistic regression model. In terms of marketing stimuli, consumers’ recognition of product quality and price as well as the convenience of purchasing channels significantly and positively influenced purchasing behavior; in terms of social stimuli, self’s opinion of needs and the positive evaluation of peers significantly and positively influenced purchasing behavior; in terms of psychological process, consumers’ knowledge, trust, willingness to know, and preference for stationery products significantly and positively influenced purchasing behavior. Accordingly, it is proposed that, in order to promote the purchase of stationery products, the production and operation links should ensure the quality of stationery products, promote price control in a reasonable range, guarantee a healthy, orderly, and convenient stationery market environment, as well as strengthen the multi-sensory promotion of stationery products.

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Color in Package Design: A Case Study of User Response to Skincare Packaging Color

Cited by 4 publications

References 14 publications

Preparation of Modified Carbon Nanotube Polyvinylidene Fluoride Composite Film and Its Application in Packaging Design

Preparation of Modified Carbon Nanotube Polyvinylidene Fluoride Composite Film and Its Application in Packaging Design

The Influences of gradient color on the weight perception and stability perception: A preliminary study

A Study on the Influence of External Stimuli and Psychological Processes on Stationery Purchase Behavior Based on SOR

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