Color-in-Context Theory

Elliot, Andrew J.; Maier, Markus

doi:10.1016/b978-0-12-394286-9.00002-0

Cited by 226 publications

(291 citation statements)

References 240 publications

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“…Facial redness is a sexually dimorphic characteristic; male faces are typically redder than female faces (Frost, 2005;Edwards & Duntley, 1939), and people use this information when categorizing the sex of faces (Tarr, 1 A study by Lynn, Giebelhausen, Garcia, Li, and Pauumanon (2013) did not show a positive red effect, but this study established an achievement context (not a romantic context) and even provided mixed achievement feedback (describing the performance of the target as "good but not exceptional", p. 3). Thus, based on theory (color-in-context theory, Elliot & Maier, 2012) and prior research , a positive effect of red would not be expected (this may particularly be the case for women responding to men, given that women value high status, including competence, in those of the opposite sex; Buss, 2015). Kersten, Cheng, & Rossion, 2010;Nestor & Tarr, 2008).…”

Section: Facial Redness Increases Men's Perceived Healthiness and Attmentioning

confidence: 99%

Facial Redness Increases Men’s Perceived Healthiness and Attractiveness

et al. 2016

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Past research has shown that peripheral and facial redness influences perceptions of attractiveness for men viewing women. The current research investigated whether a parallel effect is present when women rate men with varying facial redness. In four experiments, women judged the attractiveness of men's faces, which were presented with varying degrees of redness.We also examined perceived healthiness and other candidate variables as mediators of the redattractiveness effect. The results show that facial redness positively influences ratings of men's attractiveness. Additionally, perceived healthiness was documented as a mediator of this effect, independent of other potential mediator variables. The current research emphasizes facial coloration as an important feature of social judgments.

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Section: Facial Redness Increases Men's Perceived Healthiness and Attmentioning

confidence: 99%

Facial Redness Increases Men’s Perceived Healthiness and Attractiveness

et al. 2016

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“…Colores en la zona roja del espectro de color se conocen como colores cálidos como el rojo, naranja y amarilla. Estos colores cálidos evocan emociones que van desde sentimientos de calidez y confort a los sentimientos de ira y hostilidad (Elliot & Maier, 2012). Argentina Ecuador y Venezuela asocian a Colombia con estos colores.…”

Section: Resultsunclassified

Imagen país de Colombia desde la perspectiva extranjera

Cañas

Horst

Parra

2015

Arbor

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RESUMEN: Colombia es un país con un posicionamiento históri-co negativo en mercados internacionales. Si bien los gobiernos y los prescriptores han dedicado esfuerzos por mejorarla, la percepción del extranjero se mantiene polarizada, es decir, todavía el país es asociado con el café y con el narcotráfico. El presente artículo es el resultado de una investigación cualitativa realizada a extranjeros procedentes de ocho países que registran el mayor número de visitantes en Colombia en el 2013 desde el continente americano: Estados Unidos, Venezuela, Ecuador, Argentina, Perú, Brasil, México y Chile. Como resultado del estudio se encontró que la imagen de Colombia no es unidimensional, es multidimensional. Se logran identificar cinco dimensiones que influyen en la imagen país: el conocimiento del país, la orientación industrial, las actitudes de los visitantes, las percepciones de los prospectos y las preferencias e intereses asociado a su imagen. PALABRAS CLAVE:Colombia; Imagen país; Percepción; Posicionamiento; Prospectos; Visitantes.ABSTRACT: Colombia is a country with a negative historical positioning in international markets. Despite efforts by governments and influencers to improve its image, the perception of foreigners remains polarized, being associated with coffee and drug trafficking. This article is the result of a qualitative research conducted on foreign visitors from eight countries in the Americas with the largest number of visitors to Colombia in 2013: The United States, Venezuela, Ecuador, Argentina, Peru, Brazil, Mexico and Chile. The study found that the image of Colombia is not one-dimensional, but multidimensional. It identifies five dimensions that influence country image: knowledge of the country, the industrial orientation, visitor attitudes, perceptions of prospects and preferences and finally interests associated with its image.

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“…Drawing on similarities to word processing Elliot and Maier (2012) (Kinsch & Mangalath, 2011), the meaning of a color is determined by its contextual surround. Some colors, especially those most salient across time, language, and culture (i.e., white, black, and red;see Berlin & Kay, 1969;Kay & Maffi, 1999;Kuehni, 2007) (Baumeister, Bratslavsky, Finkenauer, & Vohs, 2001 Meier, D'Agostino, Elliot, Maier, and Wilkowski (2012) introduced an experimental manipulation of the context in which the color red was perceived.…”

Section: The Influence Of Red As a Function Of The Psychological Contextmentioning

confidence: 99%

Color in achievement contexts in humans

Meier¹,

Hill²,

Elliot³

et al. 2015

Handbook of Color Psychology

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Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-pro t purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. lightness, chroma, and hue. In this chapter we focus on the hue dimension, primarily on red, blue, and green, since experimental work has focused on these colors. Whilst the other two attributes are also crucial in color research, we do not highlight their significance in this chapter since lightness and chroma were (mostly) held constant across hue conditions in the research Research on nonhuman primates in competitive encounters indicates that red displays and other threat-relevant cues prompt avoidance by conspecifics, as indicated by submission and appeasement gestures and actions (Gerald, Waitt, & Little, 2008;Setchell & Wickings, 2005). In humans, encountering a negative object, event, or possibility, including the possibility of failure, is known to automatically evoke a motivational tendency to avoid that object, event, or possibility (Bargh & Chartrand, 1999;Cacioppo, Gardner, & Berntson, 1999). In addition, research has demonstrated that avoidance motivation in achievement settings evokes anxiety, task distraction, and a number of self-protective processes (e.g., disidentification, selfhandicapping; Birney, Burdick, & Teevan, 1969;Elliot & Church, 2003;Elliot & McGregor, 1999;Hembree, 1988;Osborne, 1995;Zuckerman, Kieffer, & Knee, 1998) that negatively influence performance on tasks requiring flexible mental manipulation (i.e., tasks commonly encountered at school and work). Accordingly, viewing red in an achievement context is posited to impair performance attainment because it evokes avoidance, which in turn, is inimical to performance. The activation, operation, and influence of avoidance motivation in this hypothesized red effect is thought to take place outside of conscious awareness; that is, it acts in an implicit rather than explicit fashion (see Friedman & Förster, 2010).Researchers have begun to explore such red associations in different variants of achievement situations, such as sporting contests, exam-like situations, and competence evaluations within impression formation scenarios. In the remainder of the chapter we provide an overview of empirical work on the effects of red on sport performance, cognitive mechanisms, behavioral processes, and psychophysiological activity in evaluative contexts. Red in evaluative contexts Red in sporting contextsExploring premise 2 and 4 of the CIC theory, several studies have investigated whether color has a psychological impact that influences performance and outcomes in sports. This work was ...

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Color-in-Context Theory

Cited by 226 publications

References 240 publications

Facial Redness Increases Men’s Perceived Healthiness and Attractiveness

Facial Redness Increases Men’s Perceived Healthiness and Attractiveness

Imagen país de Colombia desde la perspectiva extranjera

Color in achievement contexts in humans

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