2023
DOI: 10.24224/2227-1295-2022-11-10-140-155
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Color and Color Nominations in Polycode Text

Abstract: The question of the relationship and interdependence of the colors used and color nominations in the polycode text and the pragmatic tasks that this text is aimed at is considered. The study was conducted on the material of memes and demotivators dedicated to the period of the COVID-19 pandemic, as well as extremist memes and demotivators. In the course of the analysis, the regularities observed in the analyzed material and associated with the use of color and color nominations to enhance the influencing effec… Show more

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