Colonialism and Modernity: Cultural Imperialism and Popular Memory

Doumanis, Nicholas

doi:10.1057/9780230376953_6

Cited by 1 publication

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Turkey uses the same method to take benefits from the western world as Italy did in the past. Italy sought legitimacy by serving the interest of western civilization and colonial development in the past (Doumanis, 1997) and now Turkey is doing the same so turkey needs to serve the interest of the western world through dramas in Pakistan.…”

Section: Introductionmentioning

confidence: 99%

Infiltration of Western Culture in Pakistani Society: A Study of Urdu Dubbed Turkish Dramas on Pakistani TV Channels

Abbas

Shaheen²,

Hakim

2022

ASSAP

View full text Add to dashboard Cite

Turkish dramas are quite popular in Pakistan, with females preferring them to other television programs. Studies suggest that Turkish dramas are influencing the cultural values of our society and introducing western lifestyles. This study is an effort to understand the influence of Urdu-dubbed Turkish dramas among Pakistani educated youth and to analyze the role of Urdu-dubbed Turkish dramas in the penetration of western culture in Pakistani society, particularly among the youth. The amount of penetration was evaluated using a quantitative survey. Applying a simple random technique, a sample of 300 male and female students from four public and private sector universities was selected, the results show that Turkish dramas are promoting western culture and attempting to penetrate hybrid culture in Pakistan, but their effects on the youth of Pakistan aren't alarming, and this could be due to the low cultivation effect of television among respondents, as only 1/3 of the respondents watch television for more than an hour. Although our houses are being infiltrated by their attire, makeup, and style of life, lack of education can be the reason because the influence among Pakistani students is not huge.

show abstract

Section: Introductionmentioning

confidence: 99%