Colonial Stereotypes in Indonesian Society of Multimedia Era

Abstract

This research focuses on the domain of Western colonialism's discourse towards the East, especially about the shape of Western colonial stereotypes in Indonesian society in the multimedia era in two novels of the latest Indonesia by Ika Natassa entitled Critical Eleven and The Architecture of Love. The purpose of this research is to know the forms of Western colonial stereotypes of the people in former colonial countries such as Indonesia. The approach that used in this study using postcolonial theory. The method that used is descriptive qualitative. Based on the results of research that has been done shows the West has a strong superior stereotype in Indonesian society in the multimedia era, so West became references, the parameters to the source of imitation. The forms of Western stereotypes in Indonesian society in the multimedia era are found such as: the form of sex-oriented views on the opposite sex, ideal cities, languages, food, and drink in the West.