“…Naively as I now believe, only a few years ago I wrote papers based on the assumption that in “the West” public opinion was wedded to a moral outlook that embraced an assertion of the unity of the human family expressed, for example, in the view that racism was a dangerous evil, and that the notion of a hierarchy of cultures and peoples was irrational and baseless (Kemp, , ). Despite the behavior of Western governments, who regularly betrayed such views, even policies that gravely undermined international morality (for example the attack on Iraq in 2003) had to be “sold” as an expression of democratic principles, a significant indicator of the latter's purchase on the collective mind .…”