“…Neoliberal practices foster male ascendancy by promoting a new ideal academic subject profoundly imbued with masculinity (Krefting, ), centred on individualism, entrepreneurship, competition and performance (Bagilhole & Goode, ; Clarke, Knights, & Jarvis, ; Deem, ; Devine et al, ; Etzkowitz, Webster, Gebhardt, & Terra, ; Knights & Clarke, ; Nikunen, ; Thomas & Davies, ; Willmott, ). Doing so, they undermine the values of academic collegiality, collaboration and trust (Barry et al, ; Bryson, ; Mauthner & Edwards, ; Sahlin & Eriksson‐Zetterquist, ). At odds with women's understanding of themselves, this academic ideal requires them to develop highly ‘elastic’ selves to cope with multiple demands in and outside academia (Devine et al, ; see also Mauthner & Edwards, ; Parsons & Priola, ), and feeding into a fantasy of achievable work–life balance (see also Bloom, ; Thomas & Davies, ).…”