Colleges’ and universities’ use of Twitter: A content analysis

Linvill, Darren L.; McGee, Sara E.; Hicks, Laura K.

doi:10.1016/j.pubrev.2012.05.010

Cited by 109 publications

(90 citation statements)

References 4 publications

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“…The number of tweets retrieved in past research has been highly variable ranging from a few thousands to millions (Fried et al, 2014;Linvill, McGee, & Hicks, 2012) and in the absence of a consensus on sample size we retrieved $16,000 tweets for each of the four eating occasions, a number that was 10-100 times greater than typical sample sizes in sensory and consumer research. Because the Twitter server has limits on the number of tweets that can be retrieved in each search (Gentry, 2014), multiple searches were performed (Table 1).…”

Section: Retrieval Of Twitter Datamentioning

confidence: 99%

Using Twitter data for food-related consumer research: A case study on “what people say when tweeting about different eating situations”

Vidal

Ares

Machín

et al. 2015

Food Quality and Preference

128

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Section: Retrieval Of Twitter Datamentioning

confidence: 99%

Using Twitter data for food-related consumer research: A case study on “what people say when tweeting about different eating situations”

Vidal

Ares

Machín

et al. 2015

Food Quality and Preference

128

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“…En ese marco, las herramientas sociales de Internet -blogs, redes sociales, wikis, etc.-aportan al desarrollo del comercio electrónico orientándose hacia el comercio social, en la medida que consideran al usuario, la interacción con la comunidad y la transacción (Huang y Benyoucef 2013;Bai, Yao y Dou, 2015). De este modo, permiten que se genere una comunicación efectiva entre dichas comunidades; a través de estas conversaciones online, se promueve la personalización de productos y servicios para el cliente y su comunidad (Boyd y Ellison, 2007;Alloway y Alloway, 2012;Linvill, McGee y Hicks, 2012). Según Hajli y Sims (2015), el s-commerce se desarrolló por la creciente popularidad de las redes sociales y su integración en plataformas de e-commerce.…”

Section: Comercio Social O S-commerceunclassified

Del comercio electrónico al comercio social: La innovación al alcance de las organizaciones. Estudio para el sector calzado Bucaramanga, Colombia

Duque¹,

Villamizar²

2017

CYN

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Las organizaciones perciben al comercio electrónico como un mecanismo para llegar a sus stakeholders de manera directa, y, de este modo, facilitar el éxito de la transacción desde cualquier punto del mundo (Guzmán, Gil y Carot 2013). El objetivo del artículo es establecer cómo las organizaciones han adoptado esta estrategia para mejorar la eficiencia en la comercialización de sus productos y servicios. Sobre esa base, se evidencia que, para llegar a sus stakeholders, deben orientar sus estrategias hacia la inclusión de la comunidad, a partir de la participación e interacción que se genera con la organización en los medios sociales, entre los cuales Facebook destaca como la red social más utilizada para el e-commerce. Finalmente, se comprueba que el e-commerce ha sobrepasado el simple hecho de comercializar en Internet y ha avanzado hasta el s-commerce o comercio social, un horizonte que incluye a la comunidad y al usuario como partí-cipes en los procesos relacionados con la comercialización a través de redes sociales.Palabras clave: comercio electrónico, web social, competitividad, comercio social From e-commerce to s-commerce: Innovation within the reach of organizations. A study for footwear sector in Bucaramanga, ColombiaOrganizations perceive electronic commerce, as a mechanism to reach their stakeholders directly, facilitating the success of the transaction and from anywhere in the world (Guzman, Gil & Carot 2013). The objective of this article is to establish how organizations have adopted this strategy to improve efficiency in the marketing of their products and services, showing that to reach their stakeholders they should orient their strategies towards inclusion of the community, from the participation and interaction that is generated with the organization in social internet media, where Facebook is the most used social network for e-commerce. Finally, it is found that e-commerce has surpassed the simple fact of internet marketing, moving up the social commerce or s-commerce, a horizon which includes the user community and the Internet user as a participant in the processes related to marketing through social networks.Keywords: Telework, social web, competitiveness, social commerce Do comercio eletronico ao comercio social: A inovação ao alcance das organiçõesAs organizações percebem ao comercio eletronico, como um mecanismo para chegar ao seus stskeholders de maneira direta, assim facilita o sucesso da negociação e desde qualquer ponto do mundo (Guzmán, Gil & Carot, 2013 O objetivo do artigo é estabelecer cómo as organizações se adaptam esta estrategia para melhorar a eficiencia comercial dos seus productos e serviços, evidenciando que para chegar aos seus stakeholders deben orientar suas estrategias à inclussão da sociedade, partindo da participação e interação que se gera com a organização das redes sociais, onde fecebook é a rede social mais utilizada para o e-comerce. Finalmente, é provado que o e-comerce ultrapassou o simples fato de comercializar na internet, avanzando até o s-comerce ou comerc...

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“…McAllister (2012) concluded, "The voices of key stakeholders are being silenced via a media that is intended to provide open forums for dialogue" (p. 319). Similarly, a Twitter study found colleges and universities were not using Twitter to engage in dialogic communication (Linvill, McGee, & Hicks, 2012).…”

Section: Dialogue and Engagementmentioning

confidence: 99%

America's Most Admired Companies Social Media Industry Divide

DiStaso

McCorkindale

Agugliaro

2015

Journal of Promotion Management

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While public relations and marketing research has analyzed how companies are using individual social media channels, minimal research has explored an organization's social media presence across several channels or identified differences among industries. Using theoretical guidelines for best practices, this study does both by analyzing the complete list of Fortune's "America's Most Admired Companies" (N = 417) on Facebook, Twitter, and YouTube. Results found there were differences across industries regarding their adoption and integration of best practices into their social media accounts. A list of 20 gold standard companies is provided.

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Colleges’ and universities’ use of Twitter: A content analysis

Cited by 109 publications

References 4 publications

Using Twitter data for food-related consumer research: A case study on “what people say when tweeting about different eating situations”

Using Twitter data for food-related consumer research: A case study on “what people say when tweeting about different eating situations”

Del comercio electrónico al comercio social: La innovación al alcance de las organizaciones. Estudio para el sector calzado Bucaramanga, Colombia

America's Most Admired Companies Social Media Industry Divide

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