“…Alcohol abuse and related negative consequences continue to be problematic for college students (Hingson, Heeren, Winter, & Wechsler, 2005;Hingson, Heeren, Zakocs, Kopstein, & Wechsler, 2002;O'Malley & Johnston, 2002), particularly for freshmen (Baer, Kivlahan, & Marlatt, 1995;Grekin & Sher, 2006;Ichiyama & Kruse, 1998;Thompson, Leinfelt, & Smyth, 2006;Turrisi, Padilla, & Wiermsa, 2000). Social norms approaches (i.e., social norms marketing and personalized normative feedback) that aim to reduce college student drinking rest on the premise that reduction in perceptions of peer drinking behavior will result in reductions in personal drinking behavior (Perkins, 2002).…”