College Student Choice Among Electronic and Printed Textbook Options

Chulkov, Dmitriy V.; VanAlstine, Jason

doi:10.1080/08832323.2012.672936

Cited by 33 publications

(21 citation statements)

References 10 publications

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“…That research presents a sequential decision model where students first choose whether or not to buy a new printed textbook influenced by cost, and then students that did not select a new textbook make the choice between a used printed textbook and an electronic one. The survey findings presented here complement the decision model of Chulkov and VanAlstine (2013).…”

Section: Discussionmentioning

confidence: 52%

“…In a related empirical study, Chulkov and VanAlstine (2013) demonstrate that when multiple options are available a student's choice among textbook options is not a simple decision driven by a single factor. That research presents a sequential decision model where students first choose whether or not to buy a new printed textbook influenced by cost, and then students that did not select a new textbook make the choice between a used printed textbook and an electronic one.…”

Section: Discussionmentioning

confidence: 99%

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The impact of multiple textbook format availability in business education

Chulkov

VanAlstine

2014

Journal of Applied Research in Higher Education

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Access to this document was granted through an Emerald subscription provided by emerald-srm:448207 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Technology is changing the use of textbooks in higher education. The purpose of this paper is to examine the impact of offering multiple textbook formats in the same economics course using textbooks that provided multiple options including new and used printed books, as well as electronic books. Design/methodology/approach -The study is based on a survey conducted in nine sections of introductory economics classes at a public US university. The study took place within the confines of undergraduate courses that offered textbooks with multiple available formats. A survey collected information about the format each student selected, the factors that students considered when choosing the format, and their overall attitudes about their selection at the end of the semester. Demographic information was also recorded. Findings -The paper finds that students selected a variety of textbook options and identified the factors of cost, ease of use, and learning style as most important to their textbook format decision. Students overwhelmingly support the value of offering choice in textbook formats. In examining student selections further, the paper finds that among students that select an electronic textbook, cost is the dominant factor, while students selecting a new printed textbook mention their learning style and ease of use more often. Students that selected a used printed textbook identified cost, ease of use, and the ability to keep the textbook as factors important to them. Originality/value -This study provides evidence on the impact of having multiple textbook format options within the same course. Overall, the results suggest that the student population has diverse preferences and any uniform policy on textbook format selection may not satisfy the needs of all student groups. Furthermore, students themselves recognize the diversity in learning styles and see value in having options in textbook format selection.

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Section: Discussionmentioning

confidence: 52%

Section: Discussionmentioning

confidence: 99%

The impact of multiple textbook format availability in business education

Chulkov

VanAlstine

2014

Journal of Applied Research in Higher Education

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View full text Add to dashboard Cite

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“…College students rate the following factors as influential in their decision of purchasing an e‐textbook when given a choice: (a) cost, (b) ease of use, (c) ease of purchase, and (d) match to their learning style (Chulkov & VanAlstine, ). This decision between print and e‐textbooks appears to be a personal one.…”

Section: Digital Readingmentioning

confidence: 99%

e‐Textbooks

Dobler¹

2015

J Adolescent & Adult Lit

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This article explores the digital reading preferences and strategies used by preservice teachers when reading an e‐textbook in a literacy methods course. The use of e‐textbooks is becoming more prevalent due to an increase in access to mobile devices, acceptance of e‐books in general, and the high cost of print textbooks. To ensure comprehension, teachers need an awareness of e‐textbook features and the processes for effectively reading text with embedded web links, video clips, and audio files. In this study, some participants described an increase in cognitive engagement due to the ability to both utilize e‐textbook features and engage with media, in addition to text. Others found the process of reading an e‐textbook challenging because of distractions on their device, eye strain, and a feeling of being overwhelmed with choices. Overall the preservice teachers expressed a preference for choice between using print, electronic format, or both.

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“…available to them that would work best for them (Chulkov & VanAlstine, 2013). It cannot be generalized therefore, that just because Generation Y has embraced technology, they would immediately embrace eTextbooks and replace printed textbooks with digital ones (Knutson & Fowler, 2009;Sadon, 2010;Yu, 2012).…”

Section: Future Of Etextbooksmentioning

confidence: 99%

“…College students based their textbook purchases on prices and their ability to keep the textbook. Aside from that, students also selected their textbook preference on their learning styles and the ease of use (Chulkov & VanAlstine, 2013).…”

Section: Etextbooksmentioning

confidence: 99%