College Image: A Strategic Marketing Dilemma

Stevens, Robert E.; McConkey, C. William; Cole, Henry S.; Clow, Kenneth E.

doi:10.1080/15332960802126005

Cited by 6 publications

(15 citation statements)

References 16 publications

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“…Private institutions also offer financial aid to financially challenged yet deserving students. Thus, students also consider financial aid (Berry 1998;Paulsen and St. John 2002;Davis 2003;Espero 2005;Singell and Stater 2006;Pop et al 2008;Stevens et al 2008;Belfield 2004;Stanley and French 2009;Tsolidis 2009) in choosing a school.…”

Section: Conceptual Frameworkmentioning

confidence: 97%

“…The competition in the private education has always been high ) and universities must now actively compete with other institutions for critical resources (Stevens et al 2008). Lockwood and Hadd (2007) commented that higher education is a "broad marketplace, and no college or university can rest on its laurels" (p. 1).…”

Section: Conceptual Frameworkmentioning

confidence: 98%

“…Numerous articles were written to discuss school choice. Admission procedures (Elliot and Shin 2002;Espero 2005) and admission requirements (Pop et al 2008), availability of desired course, and strong academic program and curriculum (Berry 1998;Elliot and Shin 2002;Rhodes and Nevill 2004;Espero 2005;Elacqua et al 2006;Wang 2007;De Guzman et al 2008;Pimpa and Suwannapirom 2008;Pop et al 2008;Stevens et al 2008;Tsolidis 2009;Crosling et al 2009), cost and tuition fee (Chumacera 1999;Espero 2005;Elacqua et al 2006;Tatar and Oktay 2006;Yukselturk 2006;Briggs and Wilson 2007;Parker et al 2007;Pimpa and Suwannapirom 2008;Stevens et al 2008;Yabut 2008;Tsolidis 2009), and payment scheme (Davis 2003) were some of the factors considered in choosing a school.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…Though there is a wealth of foreign literature that tackles school choice (e.g., Berry 1998;Elacqua et al 2006;Tatar and Oktay 2006;Briggs and Wilson 2007;Wang 2007;Pimpa and Suwannapirom 2008;Stevens et al 2008), there is a dearth of studies conducted in the Philippines on this topic. Hence, this study was conceived to address this gap.…”

mentioning

confidence: 98%

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Institutional image indicators of three Universities: basis for attracting prospective entrants

Bringula

Basa

2010

Educ Res Policy Prac

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This study determined the student profile and enrollment of the three Universities in the University Belt. It also found out the respondents' level of consideration concerning the institutional image indicators that served as basis for attracting prospective entrants. Descriptive statistics revealed the following: most of the respondents belonged to families with five members and lived in family-owned houses in the cities of Manila and Quezon; most of the respondents were taking up Medicine-related courses; most of FEU and UE respondents belonged to less-than-Php 30,000-monthly family income bracket, while UST respondents belonged to greater-than-Php 100,000-monthly family income; and UST had the most number of respondents with family members studying in the same school. A Geographical Information System-generated map also showed that there were more respondents from Marikina than from the nearby municipality of San Juan. For non-Metro Manila settlers, most of the respondents were from the provinces of CALABARZON (Region 4-A) or Central Luzon (Region 3). The three sets of respondents considered five indicators but had different levels of considerations in six indicators. Analysis of variance (ANOVA) showed that five out of six indicators were found to have a significant difference in the level of consideration. Further comparison was utilized through the use of Tukey-HSD. Thus, the hypothesis stating that there is no significant difference in the level of consideration of the respondents from the three Universities regarding institutional-image indicators is partially upheld.

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Section: Conceptual Frameworkmentioning

confidence: 97%

Section: Conceptual Frameworkmentioning

confidence: 98%

Section: Conceptual Frameworkmentioning

confidence: 99%

mentioning

confidence: 98%

See 2 more Smart Citations

Institutional image indicators of three Universities: basis for attracting prospective entrants

Bringula

Basa

2010

Educ Res Policy Prac

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show abstract

“…La imagen percibida por todos los públicos y audiencias de una organización, así como por los empleados tiene repercusiones en el funcionamiento eficaz de las organizaciones (Treadwell y Harrison, 1994;McPherson y Schapiro, 1998;Druteikiene, 2011). En las instituciones de educación superior (IES) la imagen organizacional es un factor importante para atraer y retener a los mejores estudiantes, profesores y empleados (Helgesen y Nesset, 2007;Stevens, McConkey, Cole y Clow, 2008;Polat, 2011). En el caso de los estudiantes la imagen de una institución educativa es importante para realizar sus estudios, lograr la lealtad de los estudiantes y ser un medio para atraer a otros estudiantes (Brown y Mazzarol, 2009).…”

Section: Introductionunclassified

Evaluación de la imagen organizacional universitaria en una institución de educación superior

Pérez

Torres

2017

Contaduría y Administración

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La imagen organizacional es importante para muchas instituciones de educación superior por encontrarse en un entorno ampliamente competitivo que demanda servicios educativos de calidad. El propósito de esta investigación fue evaluar la imagen organizacional universitaria en una institución de educación superior. Para este propósito se realizó una investigación de acuerdo con las siguieron etapas: adaptación de la escala de imagen organizacional a población mexicana; integración de escala en formato de diferencial semántico; aplicación de la escala a una muestra de 226 profesores y 541 estudiantes de la Universidad Autónoma del Estado de Hidalgo; determinación de las propiedades psicométricas de la escala (validez de constructo y confiabilidad); estadísticas descriptivas de la imagen organizacional y análisis comparativo de la imagen organizacional por escuela. Los resultados indican que la escala de imagen organizacional adaptada a población mexicana tiene propiedades psicométricas adecuadas para evaluar este constructo. Además, se identificaron diferencias significativas de la imagen de la organización en cada instituto de la IES evaluada.

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Evaluation of the organizational image of a university in a higher education institution

Pérez¹,

Torres²

2017

Contaduría y Administración

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Currently the number of Human Development Index (HDI) Indonesia is still very low, ranks 108th out of 187 countries. One of the important steps is of course the increase of Indonesian HDI through education, especially higher education. The World Bank argues that higher education in Indonesia has not been able to deliver the expected results because of institutional university-college still "connected" with other institutional at the core of the system, mainly occur between universities and industry, institutional research, and intercollegiate itself in Research (research). Of the 100 universities, Scopus noted only about 50 productive colleges. There are eight main dimensions of higher education that will be closely related to the institution of related universities, both in the design of formal and informal interaction, including organizational behaviour (organizational behaviour) as one of the important aspects of an institution. Judging from the level of explanation or explanation level, this type of research belongs to descriptive research using quantitative method or approach. The population in this study are all permanent employees of Telkom University. In this research, sampling technique used is Probability Sampling by using Proportionate stratified random sampling. Researchers use sampling designs in probability ways because the sample representation (appropriate sample for investigative research) is important in the context of wider generalizations. Sampling is done after the population is stratified, then the sample members of each strata are drawn using a simple random sampling procedure or systematic sampling. This research uses factor analysis. As a result of this research, only 1 new component is formed in this research which shows that 11 factors used in this research are done entirely on 1 new component that is decision making factor. Which represents the organizational design, leadership, teamwork, ethics and corporate governance, entrepreneurship, job satisfaction, motivation, compensation, selection methods, and communication that describe the important things that Telkom University has in organizing life. Based on the resulting loading factor , decision making factor is the most dominant factor that becomes the power of Telkom University to run its institutional activity as a university.

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College Image: A Strategic Marketing Dilemma

Cited by 6 publications

References 16 publications

Institutional image indicators of three Universities: basis for attracting prospective entrants

Institutional image indicators of three Universities: basis for attracting prospective entrants

Evaluación de la imagen organizacional universitaria en una institución de educación superior

Evaluation of the organizational image of a university in a higher education institution

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