“…More recently, however, sentiment analysis programs have been used to identify the sentiment expressed in texts, irrespective of whether any products are mentioned. One goal of this type of research has been to identify trends in sentiment over time in relation to a specific topic (Chmiel et al, 2011a; Garas, Garcia, Skowron, & Schweitzer, 2012) or more generally (Thelwall, Buckley, & Paltoglou, 2011) or in a particular genre (Dodds & Danforth, 2010;Kramer, 2010): both social sciences types of research. Another type of research detects users' sentiments in order to react to them in real time.…”