Collaborative Touchdown with #Kaepernick and #BLM: Sentiment Analysis of Tweets Expressing Colin Kaepernick's Refusal to Stand during the National Anthem and Its Association with #BLM

Yoo, Joseph; Brown, J. Andrew; Chung, Arnold

doi:10.1353/jsm.2018.0008

Cited by 5 publications

(2 citation statements)

References 13 publications

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“…Sentiment analysis is commonly used in social studies to identify sentiments, opinions, and emotions about a given subject (Liu, 2012). As suggested by Yoo et al (2018), the frequency of specific words appearing in the Weibo posts was used to evaluate if the post has positive polarity (i.e., favorable sentiment toward naturalized athletes), negative polarity (i.e., unfavorable sentiment toward naturalized athletes), or no polarity (i.e., neutral sentiment toward naturalized athletes). There are two general approaches to conducting sentiment analysis, machine-learning-based computational approach as well a human-coder-based manual approach.…”

Section: Methodsmentioning

confidence: 99%

Are They Really Chinese? Examining Chinese Audiences’ Emotions and Perceptions Toward Naturalized Athletes at the 2022 Winter Olympics

Scott

Zhao

et al. 2023

Communication & Sport

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As sport has become more globalized, there has been an increase in the number of athletes who have changed their nationality to maximize their chances to compete in international competitions. In order to maximize its chances at its home hosted Winter Olympic Games, the Chinese government authorized many foreign-born athletes to gain Chinese citizenship to compete for China. The purpose of the study was to explore how Chinese social media users perceived athlete naturalization of Chinese athletes during the 2022 Beijing Olympic Games. Through sentiment analysis and thematic analysis, results found that Chinese spectators generally had positive emotions toward these naturalized Olympians. Online discussions mainly focused on three topics: expressing their attitudes toward athlete naturalization, questioning the legitimacy of the strategy, and discussing athletes’ heritage and cultural identities. This research hopes to broaden our understanding of the sport migrant issue in China, the perceptions of athletes who have naturalized, and the sentiments that Chinese consumers have of naturalized athletes at the Winter Olympic Games that were held in their country.

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Section: Methodsmentioning

confidence: 99%

Are They Really Chinese? Examining Chinese Audiences’ Emotions and Perceptions Toward Naturalized Athletes at the 2022 Winter Olympics

Scott

Zhao

et al. 2023

Communication & Sport

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“…For example, Brown and Sheridan (2020) analyzed NFL television ratings from 2014 to 2018 and found that they significantly declined during the 2016-17 season after the protest began and during the 2017-18 season after Donald Trump publicly criticized protesting NFL players. Some people also expressed anger and frustration toward the protest on social media using the hashtag #boycottNFL (Yoo et al, 2018). A recent national online poll (N = 956) showed that most #TAKEAKNEE, LEAGUE CREDIBILITY, AND EVENT LEGACY 6 American sports fans watch sports to escape from reality and do not want to hear about political opinions or social issues when they turn to sports (Wakefield, 2020).…”

Section: Athlete Activismmentioning

confidence: 99%

The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective

Asada

Inoue

Chang

2021

International Journal of Sport Communication

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The #TakeAKnee movement initiated by Colin Kaepernick and the measures taken by the National Football League (NFL) to handle the situation received mixed reactions from the public. The authors developed and tested a structural model using survey data collected from 698 residents of a Super Bowl host city. The results indicated a positive relationship between attitudes toward the movement and attitudes toward the league’s responses, which in turn influenced league credibility. However, after taking the indirect effect into account, attitudes toward the movement had a direct negative relationship with league credibility. In addition, people who viewed the NFL as a credible organization tended to perceive the Super Bowl as relevant to them and as impactful for the host city. Therefore, sport organizations should develop consistent, comprehensive communication strategies that enable them to maximize a positive synergy between their approach to crisis communication and their approach to other types of communication.

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#MeToo Social Media Engagement and Perceived Hypersensitivity in the Workplace

Smith

Ortiz

2021

Communication Studies

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Collaborative Touchdown with #Kaepernick and #BLM: Sentiment Analysis of Tweets Expressing Colin Kaepernick's Refusal to Stand during the National Anthem and Its Association with #BLM

Cited by 5 publications

References 13 publications

Are They Really Chinese? Examining Chinese Audiences’ Emotions and Perceptions Toward Naturalized Athletes at the 2022 Winter Olympics

Are They Really Chinese? Examining Chinese Audiences’ Emotions and Perceptions Toward Naturalized Athletes at the 2022 Winter Olympics

The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective

#MeToo Social Media Engagement and Perceived Hypersensitivity in the Workplace

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