2015
DOI: 10.1016/j.procs.2015.07.540
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Collaborative Social Network Analysis and Content-based Approach to Improve the Marketing Strategy of SMEs in Indonesia

Abstract: Social Network Analysis (SNA) has been applied in several case studies. SNA is applied to enhance the company's marketing strategy as well as small and medium businesses. This research proposes a collaborative model using content-based and userbased approach, with the centrality measurement methods. Content-based approach tends to focus on tweet content analysis of the existing nodes in a network, while the user-based approach focuses on the connections between users in the network twitter.The model will combi… Show more

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Cited by 15 publications
(11 citation statements)
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“…Currently, the methods of describing spatial correlation are mainly the Granger Causality test based on the VAR model and the gravitational model or the improved gravitational model [33][34][35][36]. This paper uses the improved gravity model to construct the spatial correlation network of carbon emissions in the urban agglomeration of Beijing-Tianjin-Hebei, as the VAR model is too sensitive to the selection of lag order, which would reduce the accuracy of the characterization of the network structure characteristics [37][38][39]. In addition, the gravitational model is not only applicable to the total data, but also can take economic and geographical factors into account.…”
Section: Construction Of a Spatially Relevant Network Of Carbon Emissmentioning
confidence: 99%
“…Currently, the methods of describing spatial correlation are mainly the Granger Causality test based on the VAR model and the gravitational model or the improved gravitational model [33][34][35][36]. This paper uses the improved gravity model to construct the spatial correlation network of carbon emissions in the urban agglomeration of Beijing-Tianjin-Hebei, as the VAR model is too sensitive to the selection of lag order, which would reduce the accuracy of the characterization of the network structure characteristics [37][38][39]. In addition, the gravitational model is not only applicable to the total data, but also can take economic and geographical factors into account.…”
Section: Construction Of a Spatially Relevant Network Of Carbon Emissmentioning
confidence: 99%
“…Apart from descriptive studies focused on demographic information about children's use of SNS in Indonesia (e.g. APJII, 2015;KomInfo, 2014) there have been only a few studies focused on university students, and political, marketing, and disaster mitigation issues (Ai, Comfort, Dong, & Znati, 2015;Erlin, Fitri, & Susandri, 2015;Gazali, 2014;Guarnacci, 2016;Lim, 2013;Maharani & Gozali, 2015). However, there do not appear to be any studies that examine the factors that influence children's attitudes towards the use of SNS.…”
Section: ------mentioning
confidence: 99%
“…Disarankan juga untuk meninjau konferensi prosiding dengan reputasi tinggi untuk menganalisis penelitian yang cenderung masih baru, karena konferensi menyediakan pertukaran ide baru dan mendukung pengembangan agenda penelitian yang baru (Probst et al, 2013 (Maharani & Gozali, 2015) Social Network Analysis (SNA); centrality measurement; content-based; userbased 2015…”
Section: Area Pencarianunclassified
“…Melalui N-most influential user dalam Social Network Analysis, UKM dapat menyebarkan informasi produk dan pemasaran yang lebih efektif dan efisien. Dalam metode kolaboratif yang diusulkan dengan menggabungkan pendekatan contentbased dan user-based, maka akan diketahui pengguna twitter yang paling berpengaruh dalam jaringan (Maharani & Gozali, 2015). Sementara Sarosa menunjukkan gambaran bagaimana adopsi dari jaringan media sosial dalam UKM di Indonesia menggunakan Actor Network Theory, baik aktor manusia maupun aktor non-manusia dengan fokus adopsi pada proses sosial, bukan pada pendorong dan hambatan serta karakteristik inovasi seperti pada adopsi penelitian inovasi konvensional (Sarosa, 2012).…”
Section: Tema Riset: Teori Kelompok Kata Kunci: Actor Network Theoryunclassified