2024
DOI: 10.1109/tem.2023.3337346
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Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology

Zoe Ziqi Zhong,
Elena Yifei Zhao

Abstract: This study aims to explore the relationship between sustainable marketing and supply chain management (SCM) under the background of metaverse technology to realize the sustainable development of enterprises. Firstly, this study deeply studies the influence of metaverse technology on sustainable marketing strategy from the theoretical level. Secondly, it deeply discusses the integration of digital transformation and sustainable development in SCM. Finally, this study implements a collaborative driving model of … Show more

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Cited by 19 publications
(5 citation statements)
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References 73 publications
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“…By harnessing ABC for hyperparameter optimization, GRU for temporal modeling, and the Attention mechanism for data extraction, the model effectively captures the complex dynamics and patterns within financial time-series data. This enables the model to more accurately predict financial risk indicators, aiding financial institutions and investors in gaining a better understanding of market dynamics, optimizing portfolios, and formulating more precise risk management strategies (Zhong & Zhao, 2024).…”
Section: Overview Of Our Networkmentioning
confidence: 99%
“…By harnessing ABC for hyperparameter optimization, GRU for temporal modeling, and the Attention mechanism for data extraction, the model effectively captures the complex dynamics and patterns within financial time-series data. This enables the model to more accurately predict financial risk indicators, aiding financial institutions and investors in gaining a better understanding of market dynamics, optimizing portfolios, and formulating more precise risk management strategies (Zhong & Zhao, 2024).…”
Section: Overview Of Our Networkmentioning
confidence: 99%
“…This review provides a comprehensive understanding of different recommendation system classifications, adopted methods, and performance evaluations. In the study (Zhang, Yao, Sun, & Tay, 2019), deep learning has demonstrated outstanding performance in various fields, and this literature focuses on the application of deep learning in recommendation systems. The paper provides a classification system for deep learning in recommendation systems and offers a comprehensive summary of existing research.…”
Section: Relevant Workmentioning
confidence: 99%
“…This dataset holds significant value for this study, allowing the authors to explore product recommendation issues, analyze user ratings and reviews, build effective recommendation models, evaluate recommendation performance, and propose improvement strategies (Zhong & Zhao, 2024). It enables a multi-faceted examination of the problem, incorporating approaches like rating-based collaborative filtering, sentiment analysis based on reviews, content-based filtering, and deep learning methods.…”
Section: Amazon-ratings (Beauty) Datasetmentioning
confidence: 99%