Abstract:This research presents a quasi-experiment utilizing an original card-game to investigate aspects implicated in the creation of food waste in the UK, including over purchasing due to a lack of advanced planning as well as susceptibility to advertising multi-buy offers. A card game embedding a clear trade-off between the temptation of additional gain and the risk of waste was devised. Decisions to purchase different multi-buy offers were recorded across individual and group decision-making. The results indicate … Show more
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