Collaborative Consumption: The Future of Sharing Economy

Ranjitha, G. P.; Jeesha, Krishnan

doi:10.1007/978-981-19-4457-4_5

Cited by 3 publications

(4 citation statements)

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“…Peers or users are the critical component of the CC model in creating value in the sharing economy (Akhmedova et al, 2020). They provide feedback and reviews on shared resources that build trust (Garg et al, 2022), create social capital through social networks and relationships (Ranjitha and Jeesha, 2022) and implement the sharing economy to ensure that shared resources are used in a responsible and sustainable way so as to achieve their economic, social and environmental benefits (Sadiq et al, 2023).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…It raises interesting questions about the motivations and behavior of prosumers, as their dual role is key with regard to the value creation in the sharing economy (Akhmedova et al, 2020). In fact, they create trustworthiness by rating and reviewing CC services, increase social capital relationships and promote responsible and sustainable consumption practices (Garg et al, 2022;Ranjitha and Jeesha, 2022;Sadiq et al, 2023). MD However, the current literature shows that the role of prosumer behavior in CC platforms is still underexplored and needs further understanding (Ertz et al, 2021;Lang et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…This research explores the behavioral antecedents and drivers of CC prosumers compared to those of CC consumers advancing the knowledge on the underpinnings of role-switching from consumer to prosumer on CC platforms. We used the following measures: (1) the intention of consumers to start providing services (also used by Akhmedova et al, 2020;Hamari et al, 2016;Lindblom et al, 2018, but in other contexts) and thus switching role to the prosumer status and (2) the intention to recommend (also used by Garg et al, 2022;Ranjitha and Jeesha, 2022, also in other contexts) the consumption of collaborative services to others and thus increasing the user base. Moreover, we researched the impact of perceived (dis) advantages on switching to prosumer status on CC platforms.…”

Section: Introductionmentioning

confidence: 99%

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Do prosumers behave differently from other consumers on collaborative consumption platforms?

Giglio,

Popescu,

Verteramo

2023

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PurposeThis paper aims at understanding the differences between user profiles in collaborative consumption (CC) platforms in order to improve their management approaches and set up customized strategies. Particularly, the authors investigate the emerging role of prosumers and their influence on the active participation and growth of CC platforms. Moreover, the authors study user experience to help promoting users' recommendation and offering intention.Design/methodology/approachThe sample includes responses from 6,388 users of CC platforms across the EU. The data were collected through the European Commission's Flash Eurobarometer survey 467 and analyzed through a partial least squares structural equation modeling (PLS-SEM) and a fuzzy set qualitative comparative analysis (fsQCA).FindingsThe PLS-SEM findings suggest that prosumers are more likely than consumers to recommend and offer services through CC platforms. Furthermore, previous experience using platforms positively affects the switch from consumers to prosumers. The fsQCA suggests that only economic advantages affect the switchover decision.Research limitations/implicationsThis study deepens the hitherto unexplored prosumer role in CC platforms and its antecedents and drivers.Practical implicationsThe main limitations concern the generalizability outside of the EU, the unbalanced coverage of sectors and the number of moderator variables.Social implicationsProsumers act as golden actors because they contribute to enlarge both the customer base (through recommendations) and the provider base (through offering intention). Hence, managers should focus on prosumers' experiences to increase the critical mass and positive externalities of CC platforms.Originality/valueThis study helps understand the importance of the role of prosumers in the growth of CC platforms. The study provides more robust results through a cross-country and mixed-method research.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Do prosumers behave differently from other consumers on collaborative consumption platforms?

Giglio,

Popescu,

Verteramo

2023

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“…In recent years, the concept of the sharing economy has gained significant attention as a means of promoting sustainable and efficient resource utilization (Mondal and Samaddar, 2022; Ranjitha and Jeesha, 2023; Stevens et al ., 2023). The sharing economy refers to a socio-economic system where individuals can access and share resources, goods or services with one another, often facilitated by digital platforms (Botsman, 2015; Kuhzady et al ., 2021).…”

Section: Introductionmentioning

confidence: 99%

Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption

Sajid,

Midhun,

Zakkariya

et al. 2023

MEQ

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PurposeThe purpose of this study is to investigate the motivations and barriers behind the adoption of bike-sharing services, explore the influence of individual values and environmental knowledge on bike-sharing adoption and analyze the relationship between reasons, attitude and intention to utilize bike-sharing.Design/methodology/approachThe study initially conducted a semi-structured interview with 19 bike-sharing users and performed a thematic analysis to identify the context-specific motivators and barriers. The identified factors were then incorporated into the behavioral reasoning theory (BRT) framework and quantitatively examined using the data gathered from 412 Indian bike-sharing users.FindingsThe findings outlined the complex reasoning process underlying bike-sharing adoption and how environmental value and attitude are related to the reasons. Further, the study examined the moderating impact of environmental knowledge, which was overlooked in previous studies.Practical implicationsThe study provides valuable suggestions to bike-sharing businesses, which helps them to induce facilitators and remove barriers.Originality/valueBehavioral research in bike-sharing is in its embryonic stage. This is one of the initial attempts to address this knowledge deficit by comprehensively examining the factors affecting bike-sharing intention through the theoretical lens of BRT.

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A mixed-method analysis of Industry 4.0 technologies in value generation for collaborative consumption companies

Amoozad Mahdiraji,

Sharifpour Arabi,

Beheshti

et al. 2023

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PurposeThis research aims to extract Industry 4.0 technological building blocks (TBBs) capable of value generation in collaborative consumption (CC) and the sharing economy (SE). Furthermore, by employing a mixed methodology, this research strives to analyse the relationship amongst TBBs and classify them based on their impact on CC.Design/methodology/approachDue to the importance of technology for the survival of collaborative consumption in the future, this study suggests a classification of the auxiliary and fundamental Industry 4.0 technologies and their current upgrades, such as the metaverse or non-fungible tokens (NFT). First, by applying a systematic literature review and thematic analysis (SLR-TA), the authors extracted the TBBs that impact on collaborative consumption and SE. Then, using the Bayesian best-worst method (BBWM), TBBs are weighted and classified using experts’ opinions. Eventually, a score function is proposed to measure organisations’ readiness level to adopt Industry 4.0 technologies.FindingsThe findings illustrated that virtual reality (VR) plays a vital role in CC and SE. Of the 11 TBBs identified in the CC and SE, VR was selected as the most determinant TBB and metaverse was recognised as the least important. Furthermore, digital twins, big data and VR were labelled as “fundamental”, and metaverse, augmented reality (AR), and additive manufacturing were stamped as “discretional”. Moreover, cyber-physical systems (CPSs) and artificial intelligence (AI) were classified as “auxiliary” technologies.Originality/valueWith an in-depth investigation, this research identifies TBBs of Industry 4.0 with the capability of value generation in CC and SE. To the authors’ knowledge, this is the first research that identifies and examines the TBBs of Industry 4.0 in the CC and SE sectors and examines them. Furthermore, a novel mixed method has identified, weighted and classified pertinent technologies. The score function that measures the readiness level of each company to adopt TBBs in CC and SE is a unique contribution.

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Collaborative Consumption: The Future of Sharing Economy

Cited by 3 publications

References 13 publications

Do prosumers behave differently from other consumers on collaborative consumption platforms?

Do prosumers behave differently from other consumers on collaborative consumption platforms?

Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption

A mixed-method analysis of Industry 4.0 technologies in value generation for collaborative consumption companies

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