Collaborative Consumption for Small- and Medium-Sized Fashion Enterprises in South Korea

Hur, Eunsuk

doi:10.5040/9781350058170.ch-004.3

Cited by 2 publications

(2 citation statements)

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“…Collaborative consumption for small-and medium-sized enterprises in South Korea [77] This paper presents alternative approaches to revitalizing the economy, and it also includes consideration of the environmental and social impacts of the sharing economy on the clothing industry.…”

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confidence: 99%

“…Subsequently, these papers could be categorized into four groups according to the treated problems as depicted in Figure 5. Papers focused on SE in context of SMEs Implemetation barriers, strategical aspects, motivation and related issues (5 papers): [69], [70], [71], [76], [80] Digitalization technologies (5 papers): [72], [73], [74], [75], [78] Social and environmetal facets (1 paper): [77] Legislative issues (1 paper): [79] Based on empirical experiences and by summing the existing knowledge from literature sources, the following answer to the RQ1 can be formulated: principally, there are two possible strategies for SMEs to implement SE. The first is the exploitation of at least one of the existing sharing economy platforms, and the second one is based on development of one's own SE platform.…”

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Challenges of the Sharing Economy for SMEs: A Literature Review

Šoltysová

Modrák

2020

Sustainability

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The sharing economy is becoming increasingly popular in many sectors also thanks to the fact that not only young generation, but people of almost all ages are digitally literate, and therefore they readily participate in sharing economy practices. A very important part of their motivation comes from the knowledge that it is a great way to save money, but a no less important reason is the philosophical aspect, which is consistent with efforts to promote more sustainable consumption practices that prioritize access over ownership. The sharing economy has become a subject of interest not only among researchers and practitioners but also among policymakers and stakeholders who are concerned about the further extension of digital ecosystems. Fortunately, theorists from many fields, such as the commercial economy, gift economy, entrepreneurship, digital transformation, etc., pay due attention to this phenomenon. However, there is still room for focused exploration of this entrepreneurial and innovative approach from specific views in order to bring useful findings and insights on given issues. The intention of this study is to analyze the existing related literature and categorize sharing economy-based business models in relation to traditional business models. Potentially, this study can also contribute to a better understanding of the perspectives of the sharing economy in the transition of SMEs towards the Industry 4.0 paradigm.

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confidence: 99%

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confidence: 99%

Challenges of the Sharing Economy for SMEs: A Literature Review

Šoltysová

Modrák

2020

Sustainability

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Effects of Instagram Influencers on the Adoption of Secondhand Fashion Consumption

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Hur

2023

Advances in Marketing, Customer Relationship Management, and E-Services

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As the use of online marketplaces for second-hand clothing has increased, the effects of social media influencers have become more prominent. However, limited attention has been paid to various types of influencers and their approaches to interacting with their audiences. This chapter aims to identify best practices that social media influencers on Instagram could use to persuade their followers to shop for secondhand fashion on the Depop platform. To identify best practices, comments associated with Instagram posts that mentioned Depop were analysed to assess attitudes towards second-hand fashion. Ten influencers who promoted Depop in their Instagram content were identified, and their visual and textual content were analysed. This chapter provides several recommendations on how secondhand clothing platforms can best use social media influencers to market to consumers' interests. It can also contribute to research within the wider field of marketing in the circular economy.

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Collaborative Consumption for Small- and Medium-Sized Fashion Enterprises in South Korea

Cited by 2 publications

References 9 publications

Challenges of the Sharing Economy for SMEs: A Literature Review

Challenges of the Sharing Economy for SMEs: A Literature Review

Effects of Instagram Influencers on the Adoption of Secondhand Fashion Consumption

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