Collaboration Consumption in the Field of Tourism. Attempt to Present the State of Phenomenon in the Polish Market

Abstract

Purpose. The article attempts to present interdisciplinary assessment of collaborative consumption in Poland’s tourism industry. Method. From the empirical side, the used results were from an earlier empirical study, pioneering within the Polish market, conducted in 2015 by one of the authors. In addition, for the purposes of this article, an original study was conducted, the aim of which was to examine the impact of changing consumer preferences in the segment of business travel, for the hotel industry in Poland. Findings. The study shows that the hotel industry in Poland has not yet experienced felt any significant impact of the new competition, although it notes the potential for the appearance of this impact in the future. Research and conclusion limitations. In the theoretical and practical sphere,it results from the extremely complex nature of the studied phenomenon, and the initial phase of development on the Polish market, which results in poor recognition of this phenomenon in the area of tourism (especially on the Polish market). Practical implications. New opportunities for multi-disciplinary empirical research. The authors draw attention to the need for in-depth analysis of the phenomenon in three main areas of research: the relationship between the change in consumer behavior and the development of various forms of collaborative consumption, the impact of new business models using the idea of joint consuption on the tourist market and the determinants of competitiveness and the impact on the social, economic, institutional and legal Environments. Originality. In the literature lacks a comprehensive development presenting the state of collaborative consumption in the area of tourism on the Polish market. Type of paper. The article is mostly theoretical.