“…For one, headquarters (HQs) can refuse to support a subsidiary's regional initiatives (Chen, Chen, & Ku, ; Heidenreich & Mattes, ). Secondly, CRCs are not always able to negotiate and coordinate with industry partners (Benneworth, Pinheiro, & Karlsen, ; Boardman & Ponomariov, ; Un & Rodríguez, ; Smith, Lai, Bea‐Taylor, Hill, & Kleinhenz, ; Gulbrandsen, ). However, we lack microlevel studies that confirm these factors affect CRC‐subsidiary interactions in practice (Heidenreich & Mattes, ).…”